RIM announced their “BlackBerry 10 Ready Program” this morning, an incentive for their enterprise customers to “prepare their environments” for the upcoming BB10 OS. RIM will be rolling out various offerings in a phased approach and will include four components: BlackBerry 10 Ready Offer, BlackBerry 10 Ready Webcast Series, BlackBerry Enterprise Server License Trade Up, and the BlackBerry 10 Readiness Services. The BlackBerry 10 Ready Offer and BlackBerry 10 Ready Webcast Series are both available today, while the other two will go live before RIM fully unveils BB10 on January 30th.
The webcast series is simple, but incredibly important. This will be the educational portion and RIM will hold weekly webcasts to share info and answer questions about the upcoming BlackBerry 10 OS, plus demonstrate how enterprise customers can easily integrate BB10 when it launches.
Specifics of the “BlackBerry 10 Ready Offer” reveals that RIM will be giving out a free BB10 smartphone, but is limited to one per company and currently available to those in Canada and the United States. RIM states that more countries will follow. Most likely you’ll have a choice between the all-touch or QWERTY/touch device – unless RIM surprises us with a few more devices (they will have a total of 6 BB10 devices in 2013). Also, for those interested in possibly scoring a free BB10 you’ll have to “install and run BlackBerry Mobile Fusion… and successfully complete an exclusive online learning course to qualify.”
RIM has 80 million BlackBerry customers and 60 million BlackBerry Messenger users. The big unveiling of BlackBerry 10 is happening on January 30th, 2013 – a mere 55 days away.