Video: Koodo’s El Tabador comes out with a holiday album called “A Merry Mariachi Holiday”

Ian Hardy

December 5, 2012 7:32 pm


Remember when TELUS’ sub-brand Koodo Mobile first launched their service? They came out swinging with a 1980’s style 20-minute workout marketing campaign. It was good, but a bit odd. They’ve since created the “El Tabador” character who’s goal is to flex his muscles and dazzle the ladies with his charm. This strategy seems to be working as he’s progressed into a solid spokesman for the carrier.

Today, El Tabador declared his foray into the music space with a holiday album called “A Merry Mariachi Holiday.” This is a 5-song download that includes Deck the Pecs, O Winter Blows, 12 Days of Regifts, Silent Fight and Under Mistletoe. In addition, there’s also associated ringtones and ecards.

These beauties are available for free and the good news is that for every download Koodo will make a cash donation to Food Banks Canada to help the fight against hunger.

Download here via Koodo’s Facebook page

  • Edgar

    I’m Mexican and ever since I immigrated to Canada, I still don’t know how I feel about El Tabador. (Maybe because I’m also short and stocky ¬_¬)

    • flatulence

      i just puped.

  • Z1fuller

    Should definitely benefit the food bank.

  • RyanOver

    Dafuq did I just watched ???

  • Jermal

    Is it me or does this seem like one of the most racist ways a company can donate to a food bank?

    I don’t want to seem like a troll or anything but…. damn.

  • Claw

    FOUR PEDICURES? lol… good stuff. Too bad Koodo can’t hold a candle to Virgin MObile ;)

  • CD

    That is original marketing koodo is out with. lets see when others will follow.

  • Noah

    Why do they not kill this marketing? I don’t understand. It’s embarrassing.

  • Big 3

    do i have to sign a 3 year contract to get the free video?

  • seroevo

    I don’t really understand the issues people have. It’s not like the mascot is a tanned guy with a sombrero sleeping against a cactus. He’s a luchadore. The entire concept of which is pretty ridiculous to begin with.

    And that said, I’m sure Mexicans would prefer a sombrero-wearing guy napping against a cactus over a more realistic stereotype. Maybe a corrupt officer or politician or maybe some decapitated bodies surrounded by drugs?

    I’d liken the Koodo mascot to someone using a hockey player with a Canadian accent in Europe. Sure, it’d obviously be a Canadian cliche, but it’s not as bad as having a mountie with a beaver sidekick chugging maple syrup and saying “aboot.”

    • Jon

      I don’t know what you’re talking aboot. Take off eh.

  • T1MB0T

    So he is passing gas, breaking wind.. oh wait wind is already broken.. its for sale! maybe closet tony will buy it..