eBay Canada: 45% of the 1,005 Canadians we surveyed will shop via mobile or online this holiday season

Ian Hardy

November 15, 2012 9:07 am


It’s that time of year again. Holiday surveys. eBay Canada has come out with some early stats of holiday shoppers, revealing that most people want convenience and to avoid long lines this year. Their November 9th survey of 1,005 Canadians is not too much of a shocker, but digging through the numbers shows that 45% will shop via their mobile device or online this year. eBay also notes that “30% of Canadians have already browsed or made purchases via their mobile devices,” this coming holiday season will see an average of 11 hours shopping and spending about $586 on buying 9 gifts for people – so just less than $55/person.

There’s no other hard stats on mobile devices – smartphones or tablets – but there’s currently 1.5 million consumer electronics listed on eBay Canada. Andrea Stairs of eBay Canada said “Canadians, like shoppers around the world, are increasingly looking to their mobile devices to solve their holiday dilemmas. In the past two years, we’ve seen the value of eBay mobile transactions increase from $2 billion to $10 billion globally.”

The eBay app is available for iOS, Android, BlackBerry and Windows Phone devices.

Source: CNW

  • Netguru

    “but there’s currently 1.5 million consumer electronics listed on eBay Canada”. Did she happen to mention what percentage of those items are counterfeit, stolen and scams?

    • General Gustov

      You as the shopper need to be careful and watchful and go to 100% sellers and read buyers comments before clicking on the BUY button

  • Sun

    So, I followed the source and came across this brief background (See below).

    I wonder what kind of websites was the survey link on (national online study). Were they sites truly reflective of a sample of Canadian shoppers, or were they biased towards shopping/ product websites ?

    Either way, 45% represents a good opportunity… even a smaller figure would.

    “About the survey

    The data featured in this release was conducted by the integrated Consumer, Retail & Shopper Insights Team of Vision Critical. Results are based on a national online study conducted among 1,005 Canadian adults aged 18 or over across Canada on November 9, 2012. The margin of error, which measures sampling variability, is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. “

  • haxor99

    They didn’t survey me and the answer for me is NO… I’m sure this survey sample is not an avg sample.

    Just like when they do a survey on here regarding phone platforms. Android always wins by a landslide.