Mobilicity has announced yet another grocery chain to their growing distribution model, this time it’s Food Basics. Mobilicity has planted “full-service kiosks in four Food Basics stores in Toronto.”
Anthony Booth, Mobilicity’s CCO, stated that “Both Mobilicity and Food Basics are all about delivering value to Canadians and the synergies between our brands are tremendous. Food Basics’ customers can get the kind of great deals they’ve come to expect on groceries on unlimited talk, text and data service – all under one roof.”
It’s good that there’s another option for customers to grab a device at a reasonable price, but the “synergies between our brands are tremendous” is a bit of a stretch. Mobilicity is a private company and are not obliged to report their subscriber numbers. In the CRTC’s “Communications Monitoring Report 2012” they noted that Mobilicity has 206,500 subscribers at the end of Q4 2011.