Apple’s Passbook feature, added in iOS 6, has been tentatively adopted by various brands despite the potential exposure in being featured in the App Store. In particular, Canadian retailers have been slower to add the feature to its apps than American ones.
One company has bucked that trend, however. Cineplex has been quickly iterating its iOS app, adding Passbook-related features such as the ability to print tickets at the firm’s self-service terminals. Users can also redeem SCENE points using Passbook, and as of the last version the app can detect when they arrive at the theatre, bringing the purchased ticket to the lock screen for easy redemption.
Air Canada, too, has jumped on the Passbook bandwagon, allowing users to add their boarding passes to the app. While the app update is still being submitted, users who purchase a ticket using the airline’s mobile app or through their mobile website will receive a text message with a link to the boarding pass. If using a compatible iOS 6 device, a link to add the pass to Passbook will also be present. While the integration provides no explicit advantage over using a traditional mobile boarding pass, Passbook aims to be a consolidator of information.
Apps like LivingSocial, Starbucks, Hotels.com, Ticketmaster, Eventbrite, AirBnB and others have added Passbook support in the last weeks.
As of last week, over 60% of active iOS users have updated to iOS 6, making it one of the fastest software upgrade cycles in history.
Update: Air Canada has been updated to version 3.7 with Passbook support.