Rogers has launched a follow-up to its successful ‘Next is Now‘ video from 2010 titled ‘Next is Now…More than Ever’. The idea is to highlight the many ways in which the internet, especially on our smartphones, has changed the world we live in for the better.
To do so, Rogers got together with production company Thornley Fallis to create a series of vignettes — organic projections of facts on walls around Toronto — that speak to our reliance and emphasis on the internet in our lives.
Some stats, like the majority of tablet owners watch TV and use their tablets at the same time, speaks more to the frenetic ADD-type nature of society, in that many find it difficult to sit down and focus on a single task at hand. According to Cisco, internet speeds are expected to rise by nine times in the next four years as LTE is adopted on a global scale. As a result, 90% of entire internet traffic is expected to be video within three years. These are staggering numbers, and show how much we are moving towards a mobile lifestyle in almost everything we do.
The video, which is just over three minutes long and has a great soundtrack, is embedded after the break.