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Rogers launches ‘Next is Now…More than Ever’ video to showcase the ubiquity of the internet in our lives


Rogers has launched a follow-up to its successful ‘Next is Now‘ video from 2010 titled ‘Next is Now…More than Ever’. The idea is to highlight the many ways in which the internet, especially on our smartphones, has changed the world we live in for the better.

To do so, Rogers got together with production company Thornley Fallis to create a series of vignettes — organic projections of facts on walls around Toronto — that speak to our reliance and emphasis on the internet in our lives.

Some stats, like the majority of tablet owners watch TV and use their tablets at the same time, speaks more to the frenetic ADD-type nature of society, in that many find it difficult to sit down and focus on a single task at hand. According to Cisco, internet speeds are expected to rise by nine times in the next four years as LTE is adopted on a global scale. As a result, 90% of entire internet traffic is expected to be video within three years. These are staggering numbers, and show how much we are moving towards a mobile lifestyle in almost everything we do.

The video, which is just over three minutes long and has a great soundtrack, is embedded after the break.

Source: YouTube

  • Cyber

    Next is now? Well, if you sign up anything of Rogers, being ripped off is now; being to contract is now; paying big cancellation fee of their phones, Internet and cable will be tomorrow!

    • Mr. Jobs

      Rogers got rid of “cancellation fees” so to speak for cell phones. They have a similar system to the TAB that you see on the smaller providers. Look it up.

    • Rogersux

      “Next is Now”?, what a crock of sh*t

    • WirelessBoy

      I sound like a broken record when I say this…”People choose to sign contracts, Rogers has ALWAYS had Non Contract offerings but people like getting free stuff, then they complain about the terms they KNEW they were signing after the fact”

      They didn’t complain when they got the free Xbox 360 or Free Cell Phone or very cheap iPhone…nobody is holding a gun to their head..it’s time consumers start taking responsibility for their own actions…

    • Tommy

      There is still a “generous” cancellation fee on a data plan, so really, cancelling would still hurt the wallet for many.

  • Henaway

    That was a really great spot. Why? It didn’t jam Rogers down your throat … and was actually filled with interesting tidbits.

    The next question is … why are we worried about increasing the SPEED of mobile internet when LTE already exceeds the speed of cabled connections for most Canadians. Why not focus on actually making those mobile LTE connections available EVERYWHERE. Our neck of the woods is lucky to get HSPA. LTE around here is a pipe dream.

  • Sean

    I hope that as mobile internet becomes more common and normal for people to use and when the networks become mature and don’t always need expansion the companies will allow consumers to use more data.

    I’m not saying unlimited plans but larger more reasonable ones

  • Jordi

    So yes, we will end up doing everything we possibly can through the internet. Meanwhile Canadian ISPs & wireless providers will be doing everything they can to raise the price of a MB.

  • OgtheDim

    People do realise that the message here is how important data is and therefore you should be willing to pay for it appropriately, as defined by Rogers, right?

    If you think this is some sort of PSA, you don’t know marketing.

  • Terry

    I can’t watch that without reading every little bit of information as a part of a document listing ways for Rogers to exploit people for profit.

    I always find these corporate videos sickening. Saying how people are embracing changes in behaviour and society as if they are part of it or caused it.

  • Alex Perrier

    Next is no more brick and mortar video stores? :’(
    On a more positive note, could Next be no more bandwidth caps?
    Could Next be a unified LTE and cable cap, if even necessary?

    $5/GB is already pricey, as Bell Mobile TV proves. With the latter service, it’s estimated that Bell still makes significant profit by selling its TV services at $2/GB. $5/GB should (eventually) become a regular price, with further discounts if someone buys GBs in bulk.

  • techq

    @tommy why would you get a data plan on a smartphone to then cancel it? If you dont want a data plan and want a data phone then just pay the MTM price, no cancelation then. Your comment shows that you know little about business or the wireless industry.

  • Mickey Bogar

    How about roll out ICS for your flagship Galaxy S2 and then we’ll talk cutting edge you asstards.

  • TBV

    Just another way to make the people except, when it comes, exuberant caps and charges for the hybrid LTE/DOCSIS 3.0 network in the next couple of years. Will be great to have 300mbps internet….but with caps out is pointless to have that speed.

  • Yeria

    Well, 1GB of LTE data without caller ID and pathetic amount of minutes per month with Rogers will set me back by $63 + tax every month.

    You know Rogers, that next could have been f***ing last year if your rates were lower don’t you think?

  • Fruvous

    Interesting, they’ve locked their Youtube comments. Typical stifling of any meaningful discussion coming from Rogers.

    • annoyed

      They have a blog dedicated to meaningful discussions.

      Redboard.rogers.com

      There’s a post with the opportunity to discuss. They have a controlled environment for healthy discussions there – youtube’s comment section isn’t meant for healthy discussions and they probably wouldn’t read the crap there.

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