19

“Canada’s
 first‐ever
 virtual 
store” pops up in Toronto, a QR Code lovers dream come true


If you’re in Toronto and take a trip to the lower level of Brookfield Place (corner of Front and Bay Street) you’ll see what new online retailer Well.ca has dreamed up. They’ve dished out some serious cash to have prime advertising presence in that location – millions of people walk there everyday as it’s near the subway and trains, plus in the heart of the financial district.

“Canada’s
 first‐ever
 virtual 
store” was created and they’ve basically outfitted the walls with images of products such as Tide, Pampers, Old Spice and placed QR (Quick Response) codes under each item. The hope is that those passing will potentially scan an item and have it delivered to them.  The latest comScore report showed that Canadians are not really fond of QR codes, stating that “In December 2011, more than 1.4 million Canadian smartphone subscribers scanned QR Codes with their mobile device at least once in the month.”

However, before you visit the “virtual store” you’ll have to 
download the 
Well app  - available for iPhone, Android, Windows Phone and BlackBerry – then walk down and scan an item. I personally like the creativity and direction they are heading in, but it’s easier for those who are short on time to simply visit a service like GroceryGateway and buy all your health,
 beauty,
 personal
 care
 and
 household
 products from them.

Ali
 Asaria,
 founder
 & 
CEO said 
“Our 
website 
and 
this 
virtual 
store 
are 
perfect
 options
 for 
busy 
consumers
 who 
don’t
 have 
time 
to 
wait 
in 
line 
for 
a 
box 
of 
diapers
 or 
a 
tube 
of
 toothpaste.”

Source: CNW

  • Adam

    Didnt know this! Gotta go check it out tomorrow!

    • Vina

      a hip-hop beat is usally aruond 95-110 BPM lol house dance is much fast but you can still have a dance/electro song at 100 BPM, good tutorial by the way i liked it, I’m going to get FL Studio mobile when i get an ipod touch

  • QR Code Lover

    You can follow denso QR Code fan page on facebook.com/QRCode

  • Sub-Joker

    if the prices are competitive that is one of the greatest ideas ….

  • Dave

    Sounds more like Consumers Distributing or Shoprite but with the QR Code instead of a catlogue number. Even the old LCBO doesn’t do it that way anymore. Why do I have to leave home to scan a QR Code that I could just click on a page at home?

    • silverpig

      I walked past this this morning. I work in the building just by it and often the drug store is closed when I am leaving work. I needed some general house supplies (TP, paper towels, detergent, soap etc) and had to wait until the weekend to get them. It would have been super convenient to buy them like this.

  • Khav

    So you have to physically go to some location, and after buying something, you have to wait for the product to ship to you? Sounds like they’ve mashed up the bad parts of both online and retail shopping.

  • Wuh

    These things aren’t so that you can leave your house for the purpose of scanning a code. It’s so that when you’re on the run and don’t have time to shop, or when you happen to pass by it and you know you’ll need it in few days time, you can just scan it and have it delivered later.
    Clearly, it’s not meant to replace the concept of grocery shopping or online shopping. (Or YET, anyway)

  • Zeb

    “Don’t have to wait in line to get toothpaste”… but i have to wait to brush my teeth ?

    If I’m out of toothpaste, i think i would much rather wait 5 minutes in line, then not brush my teeth for a couple of days – thats ridiculous…

  • Matt

    This is supposed to appeal to the forgetful lot… walk buy, oh yeah, I need that, bought. I can also tell you why QR codes arent successful. They are anything but quick, thats why.

    • Deto

      (Wireless Phone Accessory) I’m new to the prepaid world, but not new to shortpmanes. For years now I’ve been buying & selling Android & Apple phones on eBay to avoid renewing my contract with other carriers, all so I could have the latest and greatest gadget in my pocket. Preparing to pull that stunt once more, I chose instead this time to give Boost Mobile a try, and chose the new Samsung Transform Even more. My expectations for a cheap phone on a prepaid carrier were low.To my absolute surprise, the Transform Even more has so far proven to be the BEST Android handset I’ve ever owned (and just to be clear, in my case that means it beats out the MyTouch 4G Slide, G2, Droid 2, Droid 2 Comprehensive and LG Revolution).I reckon the largest variation must be the Gingerbread in commission system, as the one thing this phone does not do (and ALL of the others did) is crash constantly. But aside from that, the Transform Even more is also surprisingly smooth & snappy, not laggy and frustrating like all the other Android’s I’ve owned. I was expecting less for such a cheap small phone. The keyboard is also awesome, especially for persons (like me) that really, really prefer buttons: excellent layout and nice button feel (though I must say the space bar button is a small weird as you have to press down either side of it, not the center of it).There are some less than awesome aspects: Battery life, for instance, isn’t fantastic, but I’ve yet to own a smartphone that didn’t require me to tote an extra battery around. The phone also feels just a small cheap overall, but then again: it was cheap. Finally, tapping and dragging (to rearrange icons on the home screen, for instance) doesn’t work well on mine. I suppose it’s also worth mentioning that Sprint’s 3G service isn’t exactly blazing quick.So there’s that. For me, an Android phone that doesn’t crash & force close, has a fantastic keyboard and comes on a carrier that will drop my monthly bill by $5 every 6-months is a no brainer. I feel like such a sucker for having paid very nearly $100/month to persons other carriers for much worse hardware.

  • Omega

    I like the idea, but if they mark prices up too much, people will just avoid it.

    Put prices on those boards that are better than most stores and what you can find online.

    • Marc

      The prices are really good and the shipping is free, no minimum purchase. We’ve been buying off of the Well.ca website for a while now and have only had great (not good, but great) experiences with them. I think that they are backed by a major Canadian drug company so that might have something to do with it.

    • Mazy

      (Wireless Phone Accessory) I just got this phone yesterday. It is my first spatrmhone and I’m in like. It does everything and more that my 4th gen Ipod does (except has Android). Its super quick on the web and switching between applications. The camera seems excellent. The flash is blinding at night! Haven’t played with the video yet. I like how you can speak very nearly every mandate instead of typing. You can write a whole text message with your voice! The GPS is fantastic too. And with Boost, everything is included in your plot so you don’t have to worry about data charges. The best thing for me though is being able to stream Pandor in my car! It’s a fantastic phone! Buy it

  • chittral

    Its located by the finacial district, these consumers are not highly price sensitive.

    An innovative idea that has incredible potential. But needs to be marketed well. Imagine not having to carry your grocery anymore?

  • Russell

    I remember reading about how they have virtual stores like this in the korean subways. Now I can go check it out!

  • Pam

    Ummm….exactly how is this supposed to be more convenient for shoppers? You have to go somewhere to scan something, then go home and wait for it to be delivered?? Wouldn’t it be more convenient to go to a normal store and buy it off the shelf? Or order it online from the comfort of your own home without having to go out? Sounds like a pretty dumb idea to me.

  • Pam

    I can’t see your delivery being at your door by the time you get home. Who’s delivering this stuff? Superman? Maybe in Korea, but Canadian businesses are usually anything BUT efficient.

  • James Manson

    This is great, however I think the trick is the placement and implementation of the product walls aka virtual stores. Just like stores today, location is everything. The virtual stores will have to be located where people usually spend time waiting anyway. Subway Platforms, Lineups, Bus Stops and the like would be perfect!

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