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TAG Heuer RACER will run the “latest Android software”, available this July for $3,600

By on March 12, 2012 at 3:44pm in Mobile News


TAG Heuer is known worldwide for their fine craftsmanship in watches, but come this July they are hoping to add another revenue stream by launching an Android smartphone called the TAG Heuer “RACER”. There’s limited info on the specs, but they note that it’ll run the “latest Android software”, which is highlighted as being an “intelligent operating system”. A promo vid has been posted online that says the RACER has been been “Engineered without compromise”, “inspired by GT racing cars”, “made of lightweight materials”, has a “3D user interface” and is a “fusion of luxury and performance”.

Sounds promising. This all comes at a starting cost of 2800€, which is about 3,658.37 (CDN). Curious where you’ll be able to get one of these? TAG stated in a press release that the RACER “will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers in July”.

Start lining up now. Video below.

Source: TAG
Via: CNW

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Discussion

26 comments for “TAG Heuer RACER will run the “latest Android software”, available this July for $3,600”

  1. How much will be on a three years plan from Rogers?

    Like or Dislike: Thumb up 32 Thumb down 3

    Posted by JUST SAYING | March 12, 2012, 3:49 pm
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    • Now Apple users will say iPhone is better!!

      Like or Dislike: Thumb up 11 Thumb down 5

      Posted by JUST SAYING | March 12, 2012, 3:59 pm

  2. I’m willing to bet that the “Latest Android Software” is Gingerbread.

    Like or Dislike: Thumb up 28 Thumb down 2

    Posted by Jacquio | March 12, 2012, 3:53 pm
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  3. for that price i want ios and ics. not to mention a retina display and a stylus. and a luxury suite while i wait in line for this thing.

    Like or Dislike: Thumb up 7 Thumb down 9

    Posted by Baconeater | March 12, 2012, 3:53 pm
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  4. seems a little bulky

    Like or Dislike: Thumb up 9 Thumb down 3

    Posted by zzZZzz | March 12, 2012, 3:56 pm
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    • all the ridiculously priced phones are, check out the vertus

      Like or Dislike: Thumb up 1 Thumb down 0

      Posted by stylinred | March 12, 2012, 10:16 pm

  5. Sexy design? Absolutley! Is this stupid? Absolutely!

    Like or Dislike: Thumb up 14 Thumb down 3

    Posted by Jim | March 12, 2012, 3:58 pm
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  6. Looks… terrible.
    Thick, chunky, weird angles all over the place.

    Like or Dislike: Thumb up 9 Thumb down 5

    Posted by shoo | March 12, 2012, 3:59 pm
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  7. But will it blend?

    Like or Dislike: Thumb up 19 Thumb down 1

    Posted by CBV | March 12, 2012, 4:03 pm
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  8. I just vomited a little… look how freaking thick it is!

    Like or Dislike: Thumb up 3 Thumb down 3

    Posted by P-Dub | March 12, 2012, 4:20 pm
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  9. they should call it the “Megan Fox” because it’s really sexy AND really dumb

    Like or Dislike: Thumb up 5 Thumb down 5

    Posted by Stu | March 12, 2012, 4:21 pm
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  10. Made in China. Alongside your $49 dollar phone, using the same internals.

    Like or Dislike: Thumb up 17 Thumb down 2

    Posted by Sean | March 12, 2012, 4:29 pm
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  11. At least it looks slightly better than the Porsche phone.

    Like or Dislike: Thumb up 6 Thumb down 2

    Posted by David | March 12, 2012, 4:34 pm
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  12. Lol, the gimmicks people use to market things today…

    “Yeah lets throw some carbon fibre and vents on it and say it was inspired by racing cars”

    Like or Dislike: Thumb up 5 Thumb down 2

    Posted by anonymous | March 12, 2012, 4:38 pm
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  13. Chunky. Doesn’t make coffee. Ugly too.

    Pass.

    Like or Dislike: Thumb up 1 Thumb down 4

    Posted by Hungry Ghost | March 12, 2012, 4:39 pm
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  14. “Excuse me sir, are you a c**k?”
    “It is one of the ratings on my drivers license.”
    “Oh, then you do apply for this phone.”

    Like or Dislike: Thumb up 1 Thumb down 3

    Posted by Ruut | March 12, 2012, 5:01 pm
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  15. Wow! Looks awesome, definatly my next phone. Its not that much, only the price of 3-4 phones. It looks GODLY and is not some piece of junk made of cheap materials. Are they going to have any other colors? My wife wants one as well.

    Like or Dislike: Thumb up 2 Thumb down 7

    Posted by TeamGunstar | March 12, 2012, 5:03 pm
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  16. Carbon Fiber? Oh TAG, you’re sooo 2000-late.

    Like or Dislike: Thumb up 2 Thumb down 0

    Posted by Zombie Ted Rogers | March 12, 2012, 5:14 pm
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  17. intelligent operating system? iOS? uh oh. *apple deploys the lawyers*

    Like or Dislike: Thumb up 8 Thumb down 1

    Posted by northstar_86 | March 12, 2012, 5:59 pm
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  18. VERTU all the way…

    Like or Dislike: Thumb up 2 Thumb down 1

    Posted by ALPACINO | March 12, 2012, 7:24 pm
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  19. I’ll bet that you’ll be able to pick this up at Holt Renfrew, but they’ll change closer to $5k…

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Michael | March 12, 2012, 7:44 pm
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  20. For rich snobs that need to show you how much better they are than you and or those that rely on Length times Girth over Angle of the Shaft (aka YAW) divided by mass over WIDTH.

    Like or Dislike: Thumb up 2 Thumb down 0

    Posted by Josh | March 12, 2012, 9:18 pm
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    • no rich snobs have far more expensive phones to buy hell even the vertus (which arent the most expensive) cost at minimum 3x as much

      Like or Dislike: Thumb up 1 Thumb down 0

      Posted by stylinred | March 12, 2012, 10:17 pm

  21. And will probably never receive an android OS update…

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by MacMan156 | March 13, 2012, 12:16 am
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  22. I’ll be buying 20 of these and giving them out as x-mas gifts. I wish they cost twice as much each so they’d have even greater status.

    I hope I can buy a solid gold, diamond encrusted Android phone soon!

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Cell Hell | March 13, 2012, 1:06 am
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