Microsoft and Nokia unify Bing Maps and Nokia Maps for mobile

Daniel Bader

February 29, 2012 7:11pm

The first fruits of that “strategic partnership” between Microsoft and Nokia are bearing fruit, and their names are the new Bing Maps and Nokia Maps. Previously both services had very distinctive visual styles — Microsoft’s colourful and dense, Nokia’s sparse and clean — but they are combining the best of both worlds in both their desktop and mobile versions.

According to the Nokia Conversations blog, simplicity is the name of the game here: “Our colour palette has been reduced to make for maps that don’t confuse the brain but present an orderly view of roads, locations and directions. We’ve also beautified our maps using the Nokia Pure font for all legends so place names are legible and elegant.”

Recently, Microsoft incorporated Nokia’s NavTeq cartography data into its existing mapping service, fleshing out areas that had limited details, while adding millions of landmarks such as parks, hotels and restaurants. These changes will be added to Bing Maps and Nokia maps on mobile, with an emphasis on providing the perfect amount of information depending on the context; neither zooming in or completely should lead to information overload.

These changes are available on for iOS and Android devices (through an HTML5-powered browser) or on Windows Phone through Nokia Maps (available on its Lumia handsets) and Bing Maps across all devices. Nokia is also launching a new version of its Nokia Drive software, version 2.0, with offline turn-by-turn navigation.

Source: Nokia Conversations
Via: WPCentral

  • Sarah Martinez

    RIM maps are really good. I like the BB9900 and find that the maps are sooooo easy to use and intuitive.

    Playbook does a really good job with maps as well.

    • Techbig

      All blackberry devices running BB7 use bing maps. The playbook uses bing maps too.

  • Andrey

    Fantastic. i will not need a dataplan soon. Thanks Nokia

  • Alex

    As a hardcore N8 user I hate this! I never liked Bing Maps because I didn’t like the muted colour scheme, and how the writing and map itself are so pale. At the same time, they have a bad habit of having the names of neighbourhoods sort of just floating over a neighbourhood.

    Bing would’ve been further ahead taking Nokia’s style.

  • Daniel AJ

    What Mr. Elrop fails to comprehend is that there are a lot of people out there who do not WANT to use Microsoft products. They used to be a very loyal Nokia smartphone clientel.

  • WhoCares

    Agree with Daniel. Love Nokia but I’m not sure about WP7. Android juat doesn’t cut it for me.

    • Andy c

      I was on android before I decided to give wp7 a try. I traded my android for a wp7 device on kijiji and figured worse case if I hated wp7 I would just trade back. That was 8 months ago and now I’m eyeing the lumia 900

  • RD

    I have a Windows Phone, and F**k Bing.

  • stylinred

    bing maps was always powered by navteq (nokia)

    this new “improved” maps makes it impossible to discern… its like they gave us a colouring book but no way to colour it in