Follow Us:
17

RIM and NHLPA launch the Players’ PlayBook video series

By on February 23, 2012 at 8:06am in Mobile News


This is very cool, and very Canadian. RIM has supplied 5 NHL players with a PlayBook – packed with OS 2.0 – and came up with an opportunity to go behind the scenes and somewhat follow them off the ice. The chosen players are Scott Hartnell from the Flyers, Bobby Ryan from the Ducks, Joffrey Lupul from the Leafs, Martin Biron of the Rangers and Michael Grabner from the Islanders. The program is called the “NHLPA Players’ PlayBook” and each player will record and upload a 90 second personal video every day to the dedicated website (playbook.nhlpa.com). It’s a good way for RIM to market the PlayBook and its features – all the videos that the players upload are recorded from the HD camera in the PlayBook. I checked out the site, saw Scott Hartnel have a burger with his kids. In addition to the player videos, every Monday there’ll be a fan poll, a question and answer sessions on Wednesdays.

Colin Campbell, NHLPA Director of Corporate Partnerships, said “NHL players live exciting lives both on and off the ice. This unique program gives fans an opportunity to get a glimpse into players’ lives in a way that has never been available to them in the past. This is very cool stuff. Together with BlackBerry, we’re thrilled to provide this access.”

Source: NHLPA

Related posts:

  1. Hands-on with BlackBerry Playbook OS 2.0 (Video)
  2. BlackBerry PlayBook OS 2.0 now available to download!
  3. Images of the PlayBook keyboard case and Docking Station surface, plus the “Mythical” 10-inch Playbook spotted
  4. Video: Two BlackBerry PlayBook OS 2 commercials for your viewing pleasure

Discussion

17 comments for “RIM and NHLPA launch the Players’ PlayBook video series”

  1. Just when you think RIM is down and out they reinvent themselves like this.

    They are back in a huge way!!!!

    Apple and Android have no chance!

    Like or Dislike: Thumb up 19 Thumb down 16

    Posted by BD Johnson | February 23, 2012, 8:12 am
    Reply to this comment

    • Hidden due to low comment rating. Click here to see.

      Like or Dislike: Thumb up 7 Thumb down 19

      Posted by NHLPAwithPBOS2 | February 23, 2012, 10:16 am

    • Hidden due to low comment rating. Click here to see.

      Like or Dislike: Thumb up 7 Thumb down 17

      Posted by NHLPAwithPBOS2 | February 23, 2012, 10:18 am

  2. Fantastic idea. Hope RIM could get the NBA involved in this also.

    Like or Dislike: Thumb up 14 Thumb down 6

    Posted by Garfield | February 23, 2012, 8:26 am
    Reply to this comment

  3. BD, not sure if you are being serious?? REALLY?
    But, ya good on RIM! They are definitely trying to get away from being “your father’s Oldsmobile” image.
    It’s pretty sad that some people seem as though they’d be happy to see RIM fail. Does anybody really want another Nortel?

    Like or Dislike: Thumb up 22 Thumb down 1

    Posted by shaggyskunk | February 23, 2012, 8:32 am
    Reply to this comment

  4. Joffrey Lupul is great!! Maybe I’m biased because I love my Leafs. Go Leafs Go!

    Like or Dislike: Thumb up 11 Thumb down 4

    Posted by TheTigerTek | February 23, 2012, 8:48 am
    Reply to this comment

  5. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 3 Thumb down 14

    Posted by schultzter | February 23, 2012, 8:51 am
    Reply to this comment

    • @schultzter
      3 out of those 5 players are canadian by the way. As for the teams, they’re clearly going after large (Phi, NY x 2, Ana, Tor) markets. They already have a strong market share in canada, they want to expand in the US where they have 10x the population

      Like or Dislike: Thumb up 6 Thumb down 0

      Posted by Kennedyk24 | February 23, 2012, 12:31 pm

  6. Schultzer…. The reason is not the point, the point IS some people seem to be rooting for another Great Canadian company to fail. Fraud…. Bre-x now that was fraud. Nortel engineered & manufactured REAL products, and no you can’t compare the MANAGEMENT of the two companies.

    Like or Dislike: Thumb up 7 Thumb down 0

    Posted by shaggyskunk | February 23, 2012, 9:00 am
    Reply to this comment

  7. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 3 Thumb down 14

    Posted by waiting for 3300 mAh battery | February 23, 2012, 9:01 am
    Reply to this comment

  8. This is going to be fun to track and watch. If any of you watch 24/7 on HBO, this would be the same thing, just more social and less drama

    Like or Dislike: Thumb up 5 Thumb down 0

    Posted by Christoff | February 23, 2012, 9:29 am
    Reply to this comment

  9. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 2 Thumb down 13

    Posted by NHLPAwithPBOS2 | February 23, 2012, 10:14 am
    Reply to this comment

    • This is ridiculous. If RIM does nothing you say “they have to do something!”, then they do something and you bash it because it’s not enough?
      This campaign is obviously for younger people and it’s showing off its multimedia prowess. They’re hardly going to show of BES email to young hockey fans.
      Besides, I work in the government and they more or less have to go with playbook so they don’t need to advertise their BES.
      Give them a break, they’re letting hockey celebrities use a playbook for free, relax.

      Like or Dislike: Thumb up 12 Thumb down 0

      Posted by Kennedyk24 | February 23, 2012, 12:21 pm

  10. RIM reeks of desperation.

    Like or Dislike: Thumb up 5 Thumb down 14

    Posted by whocares | February 23, 2012, 11:02 am
    Reply to this comment

  11. Im not sure i would take my playbook snowmobiling hahah. Either way, its a good promo.

    Like or Dislike: Thumb up 4 Thumb down 0

    Posted by jess | February 23, 2012, 11:27 am
    Reply to this comment

  12. This is pretty cool actually. I’ll probably only check in with Biron and Lupul, but pretty good marketing ploy!

    Like or Dislike: Thumb up 4 Thumb down 0

    Posted by Dan J | February 23, 2012, 1:04 pm
    Reply to this comment

  13. not a bad idea but isn’t this already kind of done with twitter??

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by astroboy99 | February 23, 2012, 3:55 pm
    Reply to this comment

Post a comment