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Rogers slightly adjusts LTE pricing, announces the LTE Sierra Wireless AirCard 330U and the Sierra Wireless AirCard 763S
Rogers has a goal to bring LTE (Long Term Evolution) speeds to 20 million Canadians by the end of the year. The company already has several devices in market, namely the HTC Raider, HTC Jetstream, Samsung Galaxy SII LTE and will be releasing the Samsung Galaxy Note on the 14th. So LTE is a big priority for them. Today they announced a couple more data devices to their lineup: the Sierra Wireless AirCard 330U (available in the next few weeks) and the Sierra Wireless AirCard 763S LTE hotspot (available in the Spring). Rogers says these new LTE devices will bring you “maximum theoretical LTE download speeds of up to 100 Mbps”, but our tests show speeds reach between 30-40Mbps.
If you’re interested in reserving these, Rogers says you can do so via their online reservation system. The Sierra Wireless AirCard 330U will be $0 with a 3-year contract or $169.99 no-term. The Sierra Wireless AirCard 763S LTE hotspot is priced at $0 on a 3-year or $199.99 no-term.
In addition, LTE intro pricing is still being honoured at the $52.93 for 10 GB/month plan, plus they’ve finally extended the current mobile data plan pricing to LTE devices – something that Bell has and TELUS will be implementing. Rogers says the new plan pricing will be available later this week and that they’ll “extend its range of 4G HSPA+ mobile internet plans to LTE models including the Flex Rate plan for Rocket stick and mobile hotspot starting from $22.93 per month and Flex Rate plans for tablets starting from $7.93 per month”. In addition, on RedBoard, Rogers noted that “There will also be an expansion to the LTE smartphone plans to include voice and data plans starting from $52.97 per month as well as a $25/500MB data plan option that can be added to any voice plan”.
Source: RedBoard
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16 comments for “Rogers slightly adjusts LTE pricing, announces the LTE Sierra Wireless AirCard 330U and the Sierra Wireless AirCard 763S”
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$52.93 for 10GB…. Are you crazy?
That’s why we need to set aside some if not all the 700 spectrum for the newbies.
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Well that took long enough…rogers is still asleep at the wheel
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Just another example of how totally broken telecommunications in Canada is.
$50 for 10GB is a complete rip off and not at all representative of the true cost to render service.
Not to mention, since when can you measure network consumption in total data used over a billing period?! That’s a complete arbitrary figure if I’ve ever heard one.
Next they’ll have us paying for produce by the phase of the moon.
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No one has a problem with the $30/6GB plan… Why are you complaining about $50/10GB? It’s essentially the same price per GB. Just saying bro…
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Both, which are better than ATT’s offerings, btw
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Just charge $5 per GB.
I know, I’m laughably naive, but seriously, why do I either have to get ripped off or pay for way more service than I need?
I really hope Wind or someone gets some LTE spectrum, as it seem the big 3 are not going to give us any breaks.
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If you go to a bulk store like Costco and buy items in bulk, you expect a net discount per item. For example, if you pay $1 for a vegetable soup at the regular grocery store, then paying $5 for six soups at Costco makes sense. By buying the item you want in multiple quantities, you expect to save, even if just a little, and the store still makes lots of money due to selling in bulk.
The Rogers $30/month for 6 GB is an okay plan, but like people pointed out, the cost per gigabyte is the same with $50/month for 10 GB. Even if Rogers gave 12 GB instead of 10 GB for the same price, that would bring the cost per GB closer to $4.17 instead of $5. It’s a better value, and may convince more people to sign up for LTE. They should drop the GRRF, too.
Anyway, i’m looking forward to see TELUS compete in the LTE field, either by offering promotional pricing, or by adding LTE devices at Koodo, or both.
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Starting from $22.93…. for 100 MB.
Yes, MB. Not GB.
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Yes I agree that implementing LTE had some huge capital costs to Rogers and other companies. Yes I agree they deserve to see a return on their investments. But LTE is capable of so much throughput, that restricting people to 10GB is a huge waste of its potential. It’s potentially faster than most landline internet speeds, as an example.
LTE is capable of providing fast and reliable internet to rural Canadians at a decent price. However I doubt we’ll ever those “decent prices”. After all, our beloved telecoms tell us everything HAS to get more expensive over time (despite the fact that the technology gets cheaper and cheaper by the day).
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Rogers STILL needs to support the existing LTE network! There are loads of places where the actual penetration of the LTE signal, IN the areas allegedly covered by LTE, are gossamer thin.
If rogers proceeds as planned, and adds all these new users, the resources of the LTE infrastructure will be pushed beyond it’s already tenuous capacity.
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I completely agree with you. I live within 100 meters of 3 Rogers LTE cell sites and I barely register above 2 bars at any time inside my apartment. At street level, no problem. They’ll most likely blame that on 1700mhz frequency.
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I have been butt-fuked by the Greedy 3 for many, many years, but now I am almost completely done phasing their outrageous billing out of my life. TekSavvy for Internet, Wind for Mobile, no home-phone anymore, and I am looking into several options for TV now.
You should compare my previous and current bills – night and day! You’ll know exactly what I mean by “butt-fuked”.
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So wait. Does that mean that my $30 for 6GB will apply to LTE?
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If you’re with Rogers, you will need to argue with them several times before they honour you the 6GB/30$ LTE plan… They tried to put me on the 6GB/60$ LTE plan.. bad idea and they found out really fast!
Keep trying!
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If anyone were to build an LTE network in Canada and charge $25 a mo for unlimited … then that company would never pay off the build/maintain cost and share holders would cash out with what they could.
I disagree with the high prices/low GB too, but that’s just how much it costs today.
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I’ve just received my Sierra LTE stick and spent the last two hours using it… and then, I returned it all to Rogers.
Definitelly it is not reliable enough compared do 3.5G (I’ve been using Rogers Nokia stick the last two years and it performs way better than the LTE)
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