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A colourful chart that shows the manufacturers Q4 shipments and average handset price

By on February 3, 2012 at 1:25pm in Mobile News


After all these years and a dismal 2011, Nokia still the leads the world in device shipments. They ended 2011 just over 417.1 million units shipped, edging out 2nd place Samsung by approximately 90 million units (327.4 million units shipped). Coming in 3rd spot was Apple with 93 million iPhones shipped.

An interesting graph has been created by analyst Ben Evans that specifically breaks down Q4 2011 numbers into shipments and the average selling price (ASP) per handset. Let’s take the top 3 for Q4: Nokia had 113.5 million handsets shipped, Samsung did 95 million, and Apple shipped 37 million iPhones. The most interesting aspect of the graph is the ASP. Apple seems to be holding steady between $600-$700, while Nokia and Samsung have a full range of handset offerings (entry level to high end) which has caused their price range to fall between $80 – $130.

2012 will hopefully see the ASP increase a bit. Manufacturers are stepping away from feature phones and will be producing more smartphones, which come with better specs and are generally more expensive. It would be interesting to see this chart specifically made for smartphones – Apple would still probably be at the higher end, but Samsung would come in around $550 – $650, while Nokia’s would be around the $450 – $550 mark.

Source: Ben Evans
Via: Phone Arena

Related posts:

  1. Samsung claims first place in Q3 2011 smartphone shipments, overtakes Apple
  2. Q4 Global Cellphone shipments fall 10%
  3. Global handset shipments grow 4.7% in Q2
  4. Strategy Analytics: Nokia still largest global handset manufacturer, Samsung catching up

Discussion

15 comments for “A colourful chart that shows the manufacturers Q4 shipments and average handset price”

  1. “Polkaroo! What happened to your polka dot shorts?”

    *Polkaroo points to the chart*

    Like or Dislike: Thumb up 10 Thumb down 1

    Posted by keiYUI | February 3, 2012, 1:48 pm
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    • I can even see the tiny black dot for the Playbook coming at $99!
      ..sorry I have to clean my screen more often.

      Like or Dislike: Thumb up 3 Thumb down 3

      Posted by RIMEOL | February 3, 2012, 4:22 pm

  2. “Apple would still probably be at the higher end, but Samsung would come in around $550 – $650, while Nokia’s would be around the $450 – $550 mark.”

    Nope, HTC only sells smartphone so Samsung Smartphone ASP would be around $350. Nokia’s would be way lower as evident by the $250 Lumia 710.

    Like or Dislike: Thumb up 3 Thumb down 0

    Posted by kenypowa | February 3, 2012, 1:52 pm
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  3. Looks like RIM is doing all right, despite all the trash talk.

    Like or Dislike: Thumb up 10 Thumb down 2

    Posted by Michael | February 3, 2012, 2:08 pm
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  4. Funny how Apple ships less than Nokia and Samsung, but still makes way more revenue. Am I the only one here that still thinks that the iPhone is, well, a little overpriced? (And by a little, I mean a lot!)

    Like or Dislike: Thumb up 22 Thumb down 2

    Posted by EvanK | February 3, 2012, 2:30 pm
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    • They sell more by keeping prices high. Dropping off that $150 to price competatively would be admitting that Samsung is competition. Apple’s marketing has done everytihng possible to say this isn’t the case.

      Like or Dislike: Thumb up 7 Thumb down 1

      Posted by GrimConch | February 3, 2012, 2:39 pm

    • No. It’s pretty common for people to know that ANY Apple device is incredibly overpriced.

      Which is hilarious because even people who are brand loyal to Apple admit it, yet still pay for it.

      Like or Dislike: Thumb up 11 Thumb down 1

      Posted by Terry | February 3, 2012, 2:39 pm

    • People are being easily deceived by this chart I see.

      The reason for the huge difference between Apple and Samsung/Nokia is simple.

      Apple only makes the iPhone where as Nokia and Samsung makes high priced phones swell as phones as cheap as 100$, which dramatically recedes the average price.

      For Example.

      Apple sells 2 iphones : APS = (700+700)/2 = 700
      Samsung sells 2 phones : (700+200)/2 = 450

      You can’t make the judgements y’all are making without knowing the ratio of high end vs low end phones samsung is selling.

      But as you can see, the majority of the phones Samsung and Nokia sell are the low end phones that people usually take cause they are free.

      Like or Dislike: Thumb up 3 Thumb down 0

      Posted by Rio | February 3, 2012, 9:44 pm

    • ASP* Not APS :P

      Like or Dislike: Thumb up 3 Thumb down 1

      Posted by Rio | February 3, 2012, 9:45 pm

  5. This shows why Apple focuses on “exclusively high-end” branding/marketing rather than expanding into every price point.

    Like or Dislike: Thumb up 3 Thumb down 2

    Posted by GrimConch | February 3, 2012, 2:34 pm
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  6. Samsung low end phones are what gets them there sales numbers. People who just need a phone will get a phone based on what’s available

    Like or Dislike: Thumb up 6 Thumb down 1

    Posted by Someguy | February 3, 2012, 2:44 pm
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  7. Brown represents a big pile of s**t.

    Like or Dislike: Thumb up 3 Thumb down 9

    Posted by Boojay | February 3, 2012, 2:47 pm
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  8. This is rich, just goes to show that Apple’s products are literally priced “outta sight”.

    Like or Dislike: Thumb up 0 Thumb down 1

    Posted by Blocknards | February 3, 2012, 7:07 pm
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  9. Even if it was smartphone only, with so many entry level devices, Samsung would likely barely pass 250. 550, 551, Gio, Ace, and a slew of others.

    Like or Dislike: Thumb up 1 Thumb down 1

    Posted by Matt | February 3, 2012, 7:16 pm
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  10. I don’t get why the chart lists out companies…than they list Apple as “iPhone”. Sure, every phone released by Apple is branded an iPhone, but you should keep charts consistent. It’s like making a chart of cars and listing out Lamborghini, Ferrari, and “F1″, because all McLaren is doing is making F1s. Makes no sense.

    Like or Dislike: Thumb up 2 Thumb down 1

    Posted by Pahech | February 4, 2012, 4:41 am
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