January 20, 2012 2:44pm
Samsung has been laying it on pretty thick when it comes to the anti-Apple vernacular in its often-funny series of Galaxy S II ads. This one depicts the loyal Apple followers yet again waiting in line, this time camping out overnight as their phones run out of juice. The happy-go-lucky Galaxy S II user navigates to them using Google’s free turn-by-turn Navigation software, to which one of “jailed” iPhone users cries, “Oh, we just got Samsunged!”
The ad is tongue-in-cheek but speaks loudly to how Samsung is attempting to differentiate itself to the iFaithful crowd. Certainly Google’s free services, including turn-by-turn navigation, is a big draw for anyone choosing to buy an Android device, but the word Android is never uttered.