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Apple deemed as Canada’s “Leading Edge” brand, Google second

By on January 10, 2012 at 10:02am in Mobile News


A survey conducted by Ipsos Reid, on behalf of Advertising Week, reveals the most influential and “leading edge” brand in Canada is Apple. Are you surprised? Apparently the survey was conducted between November 23rd to November 30th, 2011 of 1,013 random Canadian adults, probably all those creative types in advertising. I digress, Ipsos said there were 6 factors that went into deciding the term “leading edge”: brand influence, trustworthiness, relevance, presence, corporate citizenship and engagement.

Here’s are the top 10 that made the list:
1. Apple
2. Google
3. Ikea
4. Microsoft
5. Cirque de Soleil
6. Coca-Cola
7. President’s Choice
8. Tim Hortons
9. YouTube
10. SONY

Personally, I’d have liked to have seen Google come out on top, mainly for increased adoption of their Android OS this year. Certainly thrilled to see Tim Horton’s on the list.

Steve Levy, President of Ipsos Reid, said “It’s been amazing to see what Apple has accomplished over the past decade, through the introduction of innovative and iconic products. While being seen as leading edge is only one factor in brand influence it is definitely one of the most important, something that Apple has recognized and excelled at achieving.”

Source: CNW

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Discussion

35 comments for “Apple deemed as Canada’s “Leading Edge” brand, Google second”

  1. Samsung should be in the top10 in my opinion

    Like or Dislike: Thumb up 34 Thumb down 15

    Posted by JigSaw | January 10, 2012, 10:05 am
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  2. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 29 Thumb down 52

    Posted by Tharan | January 10, 2012, 10:06 am
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  3. Let me guess, the survey was held outside/inside of an apple store.

    Like or Dislike: Thumb up 50 Thumb down 23

    Posted by Sam | January 10, 2012, 10:10 am
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  4. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 23 Thumb down 51

    Posted by Jimmy | January 10, 2012, 10:14 am
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  5. Seriously, Tim Horton’s and Coca-Cola is on the list? what a crappy survey this is.

    Like or Dislike: Thumb up 33 Thumb down 10

    Posted by kenypowa | January 10, 2012, 10:16 am
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  6. Quite sad that RIM/BlackBerry is nowhere to be found.

    This is good news for Windows Phone, however.

    Let this be yet another wake-up call for RIM.

    (Syrup, can you fix your comment system, please?)

    Like or Dislike: Thumb up 18 Thumb down 5

    Posted by Alex Perrier | January 10, 2012, 10:19 am
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  7. That’a one sexy looking iPhone; it’s too bad i’m neither a female nor am I 15 years old – a 3.5″ screen just won’t cut it.

    Like or Dislike: Thumb up 45 Thumb down 18

    Posted by nade | January 10, 2012, 10:26 am
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  8. Ikea? Interesting…

    Like or Dislike: Thumb up 15 Thumb down 0

    Posted by crimsona | January 10, 2012, 10:28 am
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  9. Cirque de Soleil sweet!

    im always curious about these kinds of surveys. did they only want to find 1013 people or did they just give up at that point?

    Before any survey is published they should state what the original targets were and why. population %, did random mean end result was more of one group of people vs another?

    Like or Dislike: Thumb up 11 Thumb down 1

    Posted by Preacher | January 10, 2012, 10:31 am
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  10. Pretty sure it’s not legit unless Tim Hortons is number one.

    Like or Dislike: Thumb up 20 Thumb down 6

    Posted by Nick | January 10, 2012, 10:39 am
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  11. not a surprise. Apple markets a hell of a lot harder than Google, and android, while having a larger market share, has the problem of being known as android, coming from <>. Not as a google phone (bar the nexus line obviously). You ask the average Canadian what iOS is, and they might be able to respond with apple, but no guarantee.

    More importantly though, google took second and ninth place.

    Like or Dislike: Thumb up 8 Thumb down 4

    Posted by briggs | January 10, 2012, 11:00 am
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  12. Apple is leading edge? Wow, what a joke. They’re so leading edge, they don’t want to support LTE and NFC technology yet because it’s not “mainstream”. The app drawer that looks still identical since the very first iOS would also have to mean they’re so leading edge. Buying and integrating Siri is also so leading edge too. You have to buy it before anyone else does it.

    Like or Dislike: Thumb up 26 Thumb down 12

    Posted by Yeria | January 10, 2012, 11:02 am
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  13. I’m ashamed to be Canadian.

    Like or Dislike: Thumb up 23 Thumb down 12

    Posted by Boojay | January 10, 2012, 11:07 am
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  14. pretty sure anyone who fills out a survey is retarded last time i checked. Smart people can make better use of the 5 minutes. So no wonder r*****s like iphone’s and coke . I coulda told you that.

    Like or Dislike: Thumb up 5 Thumb down 13

    Posted by hah | January 10, 2012, 11:07 am
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  15. I’m glad RIM isn’t on that list. They are a disgrace to Canadians

    Like or Dislike: Thumb up 10 Thumb down 18

    Posted by ELNY | January 10, 2012, 11:19 am
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  16. I would title this list as

    “Most over-saturate and over-advertised brands in Canada for 2011″
    NOT the most leading edge brands.

    Like or Dislike: Thumb up 9 Thumb down 2

    Posted by Terry | January 10, 2012, 11:33 am
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  17. Wow. Apparently the average Canadian is retarded. President’s Choice, Coca Cola being “leading edge”? What the f**k? Also Youtube IS Google. Can we just pretend this survey never happened?

    Like or Dislike: Thumb up 15 Thumb down 4

    Posted by Chris | January 10, 2012, 11:42 am
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  18. Even Steve Jobs admitted they stole ideas.

    Like or Dislike: Thumb up 18 Thumb down 6

    Posted by Nick M | January 10, 2012, 11:47 am
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    • Every idea is stolen.

      Apple stole the idea of touchscreen smartphones and made it soooo much better than what it used to be.

      Google stole the idea of a touch screen interface and made it open source and called it Android.

      But the difference here is before apple there WAS no main stream touch screen smartphone. There were a few but they had a horrible OS and not anyways close to what apple did.

      Yes some people feel Android is better than APple. BUT THE DIFFERENCE IS Apple was the first to revoluanize it. (Don’t bother arguing unless you have an example of a smartphone prior to the iPhone that was close to what the iPhone/Android was.

      Like or Dislike: Thumb up 11 Thumb down 7

      Posted by Rio | January 10, 2012, 12:59 pm

  19. Coca Cola is one thing that I’ll agree is indeed ‘Leading Edge’; not only does it taste better than most other beverages, but it’s also “less harmful” unlike certain other drinks (read: booze).

    Like or Dislike: Thumb up 1 Thumb down 9

    Posted by DietCoke | January 10, 2012, 12:22 pm
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  20. just received my Galaxy Nexus after hearing and seeing all these ads about Ice Cream Sandwich and this news had to pop up? what I have to say is that it explains why almost everyone i see in university are using an iPhone, the only reason why iPhone is a leading brand here in Canada is because of how people influence other people to get it (basically copying other people), the popularity of Apple is big in school here (such as MacBooks for example), I rarely see people with with Android phones except for the people Computer Science & Engineering programs, but overall I see more people with iPhones, but in my opinion, I believe Google should come out on top. Now that i have both iPhone 4S and Galaxy Nexus, I should play more around with my Galaxy Nexus and see why it is far more better than iPhone

    Like or Dislike: Thumb up 8 Thumb down 4

    Posted by Pat | January 10, 2012, 1:45 pm
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  21. Who/what is “Cirque de Soleil”??
    I know “Cirque du Soleil” but not “Cirque de Soleil”.
    Who’s to say they didn’t make another typo in the 1st and 2nd place?

    ;)

    Like or Dislike: Thumb up 6 Thumb down 1

    Posted by Simon | January 10, 2012, 2:14 pm
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  22. I would like to see the bottom 10 list. Would Rogers, Bell and Telus be on it?

    Like or Dislike: Thumb up 2 Thumb down 1

    Posted by Xer | January 10, 2012, 3:21 pm
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  23. Cirque de Soleil? The hell?

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Mike | January 10, 2012, 3:42 pm
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  24. Haha these results are only cuz most Canadians either hang up/make fun of these surveys. I mean Ikea? Seriously?

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Nasdel | January 10, 2012, 5:16 pm
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  25. Sad that most people couldn’t think of a leading edge Canadian company … I doubt most even realized that their answer was an American/Multinational corporation.

    Like or Dislike: Thumb up 0 Thumb down 2

    Posted by hspa | January 10, 2012, 6:33 pm
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  26. Well, obviously. Who else would be number one? Andriod? LOL. I ♥ Apple.

    Like or Dislike: Thumb up 0 Thumb down 2

    Posted by iOS | January 10, 2012, 10:03 pm
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  27. Noticeably absent: Facebook

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by R | January 10, 2012, 10:30 pm
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