A survey conducted by Ipsos Reid, on behalf of Advertising Week, reveals the most influential and “leading edge” brand in Canada is Apple. Are you surprised? Apparently the survey was conducted between November 23rd to November 30th, 2011 of 1,013 random Canadian adults, probably all those creative types in advertising. I digress, Ipsos said there were 6 factors that went into deciding the term “leading edge”: brand influence, trustworthiness, relevance, presence, corporate citizenship and engagement.
Here’s are the top 10 that made the list:
1. Apple
2. Google
3. Ikea
4. Microsoft
5. Cirque de Soleil
6. Coca-Cola
7. President’s Choice
8. Tim Hortons
9. YouTube
10. SONY
Personally, I’d have liked to have seen Google come out on top, mainly for increased adoption of their Android OS this year. Certainly thrilled to see Tim Horton’s on the list.
Steve Levy, President of Ipsos Reid, said “It’s been amazing to see what Apple has accomplished over the past decade, through the introduction of innovative and iconic products. While being seen as leading edge is only one factor in brand influence it is definitely one of the most important, something that Apple has recognized and excelled at achieving.”
Source: CNW
