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Mobilicity brings back the $25/month Unlimited talk, text and data plan


To keep the friendly wireless competition spirits high this holiday season Mobilicity recently launched their “$40 Happier Holidays” promo. This gave the whole kit and caboodle with some nice add-ons, but they have just re-launched their popular $25/month plan (under-cutting WIND’s $29/month plan) that includes Unlimited talk, text, data and caller I.D.

Crazy prices. In addition, couple this deal with their current trade in/port over credit that gives new customers a $200 credit… Would love to see their subscriber numbers and understand how on earth are making money.

Here’s the fine print:
“Taxes are extra. Limited time offer. Restrictions may apply on combining offers with other offers or promotions and only applicable to new activations. ‘Guarantee Rate for Life’ means your $25 plan shall remain $25 for as long as your account remain active with Mobilicity. All features included in each plan must originate within a Mobilicity Unlimited Zone. Premium and special numbers are excluded. ‘Unlimited Text’ refers to text messages sent to Canada and the Continental US only. Terms and conditions apply.”

Grab it here at Mobilicity
(Thanks to everyone who sent this in!)

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Discussion

60 comments for “Mobilicity brings back the $25/month Unlimited talk, text and data plan”

  1. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 7 Thumb down 58

    Posted by Alex Perrier | November 10, 2011, 10:50 am
    • Maybe they should just give you everything for free. I mean, $25 is a little too much to ask for unlimited everything. Unbelievable.

      Like or Dislike: Thumb up 57 Thumb down 8

      Posted by Me Ted | November 10, 2011, 10:56 am
    • Hidden due to low comment rating. Click here to see.

      Like or Dislike: Thumb up 6 Thumb down 50

      Posted by Alex Perrier | November 10, 2011, 11:23 am
    • Hidden due to low comment rating. Click here to see.

      Like or Dislike: Thumb up 1 Thumb down 48

      Posted by Alex Perrier | November 10, 2011, 11:27 am
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      Like or Dislike: Thumb up 3 Thumb down 55

      Posted by Alex Perrier | November 10, 2011, 11:28 am
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      Like or Dislike: Thumb up 7 Thumb down 38

      Posted by Alex Perrier | November 10, 2011, 1:44 pm
    • Ok Alex, lets get a few things straight.

      Get over the mascots. Really.

      Mobi pricing is entirely sustainable, you get the plan and it’s yours for life as long as you keep the account active.

      The only person that doesn’t appreciate the included data with the $25 plan is you, the rest of us actually use smartphones.

      Huawei phones are downright f**king terrible, Wind can have em.

      I think it’s official too…..Mobilesyrup can’t stand you anymore with your whining about stupid sh*t, so they disabled you from making proper comments.

      christ is that ever funny.

      At any rate, this is the best plan going, and most of the Money Mart locations that have Mobi in them offer $50 off most phones as well, bringing some down as low as $29.99.

      Like or Dislike: Thumb up 4 Thumb down 2

      Posted by 0defaced | November 11, 2011, 2:49 pm
  2. I’m not too familiar with contracts… can I get a phone on discount also with this?

    Like or Dislike: Thumb up 4 Thumb down 7

    Posted by Gab | November 10, 2011, 10:55 am
    • Hidden due to low comment rating. Click here to see.

      Like or Dislike: Thumb up 7 Thumb down 17

      Posted by Alex Perrier | November 10, 2011, 10:57 am
  3. We need you in Montreal!

    Like or Dislike: Thumb up 34 Thumb down 3

    Posted by Randy | November 10, 2011, 10:58 am
    • Yes, yes YES!!!! Vidéotron sucks balls compared to that! I’m pissed that they won the damn spectrum auction in Québec, screw Québécor!

      Like or Dislike: Thumb up 31 Thumb down 2

      Posted by Jack | November 10, 2011, 11:06 am
    • Mobi and Wind couldn’t get any spectrum in MTL, the only other newcomer to MTL was public (cause Quebecor didn’t feel like PCS “G” block would be valuable)

      Like or Dislike: Thumb up 4 Thumb down 2

      Posted by chall2k5 | November 10, 2011, 5:49 pm
  4. I really wish that we had options like this in Winnipeg.

    Well we kinda do I guess Telus coverage in Manitoba is only in Winnipeg just like a new entrant would be the only difference is that Telus charges 75.00 for what I can get through the new entrants for 30.00.

    Please Wind and Mobilicity come to Winnipeg we will show you some love.

    Like or Dislike: Thumb up 17 Thumb down 1

    Posted by aviking | November 10, 2011, 11:00 am
  5. Mobilicity doesn’t have any licenses for AWS in Manitoba and Quebec. However, WIND has a license to operate AWS in Winnipeg though, so expect them at any time. Like Mobilicity, WIND doesn’t have any licenses in Quebec either because Videotron got all the slots available in Quebec for AWS.

    Like or Dislike: Thumb up 10 Thumb down 3

    Posted by deltatux | November 10, 2011, 11:14 am
  6. The cell phone overlords have spoken! I now have a second chance to pick up a Nexus S and the $25 plan, with only a month before my current Multi-month plan is due for renewal!

    Like or Dislike: Thumb up 19 Thumb down 2

    Posted by BurntPixels | November 10, 2011, 11:17 am
  7. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 2 Thumb down 42

    Posted by Alex Perrier | November 10, 2011, 11:21 am
    • Hidden due to low comment rating. Click here to see.

      Like or Dislike: Thumb up 1 Thumb down 44

      Posted by Alex Perrier | November 10, 2011, 11:21 am
    • Hidden due to low comment rating. Click here to see.

      Like or Dislike: Thumb up 1 Thumb down 42

      Posted by Alex Perrier | November 10, 2011, 11:22 am
    • What a cry-baby this Alex is. Maybe he’s twelve years old and don’t understand that if everybody is downvoting you is because no one want to hear what you have to say.

      No more than one comment per article, that should be your goal. And try to think before you post. Calm down a bit. You’re on the internet, you have time to double-check before posting.

      Like or Dislike: Thumb up 14 Thumb down 5

      Posted by elnad | November 10, 2011, 4:38 pm
  8. I want Mobilicity in Saskatchewan!

    Like or Dislike: Thumb up 28 Thumb down 2

    Posted by Phoenix | November 10, 2011, 11:25 am
  9. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 13 Thumb down 36

    Posted by Joe | November 10, 2011, 11:28 am
    • @Joe: saying that Mobilicity has many dropped calls outside the core Toronto area means saying that Rogers network sucks (Mobilicity uses Rogers network outside their coverage zones).
      Thank you for saying Rogers sucks.

      Like or Dislike: Thumb up 41 Thumb down 1

      Posted by TP | November 10, 2011, 12:51 pm
  10. I’m in York Region, which has probably the spottiest signal service in the GTA and drop calls rarely do happen unless I’m in a dead spot deep inside a concrete building.

    Mobilicity’s signal is quite good considering how little towers they have. Personally, for $25/month for the stuff I get and pretty good signal in most of the places I go, nothing can beat Mobilicity at the moment.

    Like or Dislike: Thumb up 24 Thumb down 2

    Posted by deltatux | November 10, 2011, 11:48 am
  11. hmm will galaxy nexus work on this? I notice they sell the x10, if I unlock my rogers x10 will it work with mobilicitY?

    Like or Dislike: Thumb up 3 Thumb down 4

    Posted by Gab | November 10, 2011, 11:51 am
  12. Can I buy a droid razr from rogers and use it on mobilicity?

    How does incoming text and calls work when in the travel zone?

    Like or Dislike: Thumb up 1 Thumb down 6

    Posted by Vic | November 10, 2011, 11:52 am
  13. I too am wondering how much, if any, money Mobilicity is making.

    I’m sure they’re making SOME money, but how much? How profitable is $25 a month in Canada.
    I’m hoping a lot cause that would just be a big spit in the face to Canadians that are use to $60+ plans that offer far less.

    Like or Dislike: Thumb up 12 Thumb down 2

    Posted by Terry | November 10, 2011, 12:07 pm
  14. This is a really good deal. Does anybody know how good/bad the reception is in East Van/BCIT?

    Like or Dislike: Thumb up 9 Thumb down 0

    Posted by Jacob | November 10, 2011, 12:14 pm
  15. If you want to check out reception, try coveragemapper or cellmapper. (For Vancouver, coveragemapper seems more up to date and complete)

    Like or Dislike: Thumb up 8 Thumb down 0

    Posted by crimsona | November 10, 2011, 12:19 pm
  16. any comments on the reception in Hamilton?

    Like or Dislike: Thumb up 2 Thumb down 2

    Posted by Dave | November 10, 2011, 12:21 pm
    • Mobilciity doesnt have towers in Hamilton. However .. they are starting to expand again, so …. maybe !

      Like or Dislike: Thumb up 2 Thumb down 0

      Posted by xtachx | November 10, 2011, 6:44 pm
  17. Unlimited Talk means I can to anywhere in Canada? or its just false advertising?

    Like or Dislike: Thumb up 7 Thumb down 5

    Posted by Dr. Andrade | November 10, 2011, 12:30 pm
    • Nothing false. The $25 plan is local talk, states so on the flyer/website as well.

      Like or Dislike: Thumb up 2 Thumb down 1

      Posted by 0defaced | November 11, 2011, 2:50 pm
  18. Its more likely than not that Mobilicity is sustaining heavy losses in order to gain market share. At the CWTS Dave was there at the HoFo forum and admitted that the prices we are seeing today are unsustainable… Which could mean a lot of things. Either way Mobilicity is likely eating a huge loss and will continue to do so until it gets enough market share to otherwise raise prices.

    Like or Dislike: Thumb up 9 Thumb down 1

    Posted by Thunk.IT | November 10, 2011, 12:39 pm
  19. Dave, Mobilicity does not work in Hamilton unless you want to roam on the Rogers network the whole time.

    Like or Dislike: Thumb up 4 Thumb down 0

    Posted by Bob | November 10, 2011, 12:42 pm
  20. @Gab and Vic: Unless the phone states it supports the frequency 1700MHz, there is no way that phone will work on Mobilicity.

    Like or Dislike: Thumb up 8 Thumb down 0

    Posted by TP | November 10, 2011, 12:53 pm
  21. About time to switch my daughter from Wind because her promo will be done in December.

    Like or Dislike: Thumb up 11 Thumb down 1

    Posted by Pablo Moses | November 10, 2011, 1:09 pm
  22. The more I think about Mobilicity, the more they look like a Trojan horse from Big3.

    Just think about it …

    Mobilicity did not put almost any new towers this year (despite “year of improving coverage”), has over-aggressive pricing targeted to put a pressure at WIND and prevent WIND from offering higher prices and turning some sort of profit.

    If not for Mobilicity, WIND would probably have prices somewhat higher (but still way lower than Big3 2 years ago). Mobilicity is not there for a profit or growth, it’s to ensure that WIND and PM don’t grow.

    And all that marketing gimmick to “shame” Rogers seems like a nice deception.

    Like or Dislike: Thumb up 16 Thumb down 3

    Posted by pasuljko | November 10, 2011, 1:12 pm
  23. “Would love to see their subscriber numbers and understand how on earth are making money”

    They aren’t making money off subscribers. They will make money when they sell the company.

    Like or Dislike: Thumb up 9 Thumb down 3

    Posted by TNSF | November 10, 2011, 1:26 pm
  24. Does anyone know if BIS is included, or still $5 extra (as it would be even on the regular-priced $55 plan)? This add-on is confusing because I have friends who are on the different unlimited promos offered in the past, and are not charged $5 for BIS.

    Like or Dislike: Thumb up 4 Thumb down 1

    Posted by Potent Potable | November 10, 2011, 1:52 pm
  25. Currenly got my sister on $29/month plan with Wind but it will go back up to $45 soon. Definitely going to get her the $25 4 Life plan.

    Like or Dislike: Thumb up 5 Thumb down 1

    Posted by Plaz | November 10, 2011, 1:55 pm
    • seeing as they just released a 29$/month plan only a few months ago, I fail to see how it is “soon”.

      That said, if you’re not leaving their zones, go for it :)

      Like or Dislike: Thumb up 2 Thumb down 1

      Posted by briggs | November 11, 2011, 9:28 am
  26. Mobilcity has approximately between 140,000 to 145,000 subs they have not even cracked 150K. Their promotions of late are simply to load subs for a sale. ARPU annual revenue per user is in the low $20 dollar range and it is not sustainable given their monthly burn rate. Your increase drops calls or call failed (access and setup) is the additional 15,000sub added over the last 6 months with no channel capacity additions. Particularly in specific areas already under site congestion due to low channel density / no investment. Interesting a government released billing related complaint rate of (23 complaints) by ratio of subscribers puts them at a higher complaint rate than Rogers. Given the are unlimited no billing and prepaid speaks to their service Chatr was listed at zero complaints.

    Like or Dislike: Thumb up 4 Thumb down 9

    Posted by tbone | November 10, 2011, 1:59 pm
    • HAHAHAHAHAHAHAHA

      You are completely full of sh*t, please stop trying.

      You have absolutely NO idea of the amount of subs, and the ARPU is basing a month to month service against contracts……apples to oranges.

      As for Chatr, well it’s tough to compete with a rogers pay as you go service to replace their old one with ripoff rates using a 24 year old network. Again, apples to oranges.

      Sit down.

      Like or Dislike: Thumb up 4 Thumb down 2

      Posted by 0defaced | November 11, 2011, 2:56 pm
    • Quick tip if you are mobi subscriber .. Go to Fido buy $10 sim only then port it to mobi then ask the dealer to move your $100 dollar port credit to your my wallet make $90 bucks and it’s perfectly legal.

      Like or Dislike: Thumb up 5 Thumb down 0

      Posted by DD | November 11, 2011, 7:47 pm
    • bring in an old-a*s phone to recycle that at very least powers on to get another $100 credit at the corporate stores in Van….

      Like or Dislike: Thumb up 2 Thumb down 0

      Posted by 0defaced | November 11, 2011, 9:27 pm
    • Mobilicity has 137k subs. A little bird told me. They are well below what they expected to be at this far into their deployment and have a very high curn rate. I really wouldn’t be surprised if they cease operations by this time next year. I can’t imagine any other capital investment firm handing them another penny.

      Like or Dislike: Thumb up 1 Thumb down 2

      Posted by Jimmy | November 12, 2011, 1:08 am
  27. Does mobilicity like operating burning cash.

    Like or Dislike: Thumb up 3 Thumb down 1

    Posted by John | November 10, 2011, 2:14 pm
  28. Is it unlimited Canada wide calling ? Province wide calling or local calling ?

    Like or Dislike: Thumb up 3 Thumb down 1

    Posted by RJ | November 10, 2011, 2:23 pm
    • its unlimited only if you are in their coverage zone. Your unlimted packages (LD) Canada or Provincial do not follow you or apply while you are outside their zone i.e. while considered to be roaming. With Mobilicity in Toronto you are roaming in Markham

      Like or Dislike: Thumb up 5 Thumb down 1

      Posted by DD | November 10, 2011, 3:01 pm
    • Local Calling

      Like or Dislike: Thumb up 2 Thumb down 1

      Posted by xtachx | November 10, 2011, 6:46 pm
  29. I don’t care if they’re burning cash or not. It’s not exactly my cash. What I do know is that they want subs and I want to save cash – win/win?

    Without any contracts, it’s not really that port your phone over to Wind if they actually go down. Still a better deal than big 3.

    Like or Dislike: Thumb up 9 Thumb down 1

    Posted by Pahech | November 10, 2011, 3:29 pm
  30. Are the big guys ever willing to match these kinds of plans to any degree?

    Like or Dislike: Thumb up 2 Thumb down 1

    Posted by anon | November 10, 2011, 4:48 pm
    • @anon

      Nope, they won’t, and they don’t have to. Their prices are actually going up, with all these new “superphones” and “LTE data plans” that they offer. They are a premium service with a premium price, and would like to stay so.

      On their other hand, their sub-brands, such as Koodo, are fighting it out, and offer some decent plans now, thanks to competition.

      Like or Dislike: Thumb up 3 Thumb down 1

      Posted by Tory | November 10, 2011, 6:50 pm
  31. I just signed with them 2 days ago, so far I’m happy with it, the data seems not full speed but enough for me, in this case, i might have to downgrade my service~~~

    Like or Dislike: Thumb up 0 Thumb down 1

    Posted by X | November 10, 2011, 7:41 pm
  32. What NO CONTRACTS MEANS IS. You buy a phone, use it on the carrier AND THEN TAKE IT WITH YOU. Go to rogers, bell or telus and buy an iphone, use it for 3 YEARS AND THEN TRY TO TAKE IT SOMEWHERE ELSE. Then you HAVE TO JAILBREAK IT>>>>> You bought a phone ($900+) and can’t even use it elsewhere. Rip offf

    Like or Dislike: Thumb up 3 Thumb down 2

    Posted by ace | November 10, 2011, 8:28 pm
    • Uhhh, as far as I know, Wind is the only company that will unlock a phone for free (after 90 days). Mobilicity won’t unlock their phones. So that’s kind of a bad argument. Just saying.

      Like or Dislike: Thumb up 2 Thumb down 1

      Posted by briggs | November 11, 2011, 9:30 am
  33. go mobi and wind :P

    Like or Dislike: Thumb up 5 Thumb down 1

    Posted by ace | November 10, 2011, 8:29 pm
  34. HOW DO I GET UPBOATS ON THIS SITE.

    Like or Dislike: Thumb up 4 Thumb down 0

    Posted by HURRDURR | November 10, 2011, 10:41 pm
  35. So as long as you are in a mobilicity zone can you call all over canada without LD charges ? Say I have a Toronto number & I am in Toronto zone ..can I call Vancouver or Montreal for free unlimited ? ..or is it just local calls from Toronto ?

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by RJ | November 11, 2011, 11:49 am
  36. Where on the website does it say you get a 200$ credit?

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Matt | November 27, 2011, 7:49 pm

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