Fido has a loyalty program, it’s called FidoDollars and it gives a percentage back of so-called currency to customers every month. This can be exchanged for a new phone, airtime etc. It was only a few months ago that Fido decided to reveal the total number of FidoDollars they have given to their customers, back in February it was 301 million, then in May the number increased to 319 million. Now, 3 months later, a similar jump by 17 million to 336 million FidoDollars have been handed to customers – must be all those Nexus S sales. Missing from the number is the amount of FidoDollars that have been redeemed.