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Fido has now given $319 million worth of FidoDollars back to customers


Here’s an interesting stat for all the Fido customers out there. “FidoDollars” is Fido’s loyalty program that rewards Fido customers in various ways by giving a % back each month. Last quarter Fido announced they have given out a total of $301 million worth of FidoDollars back to their customers (see an image of this here)… but this month for whatever reason the number has dramatically increased by almost 6% to $319 million FidoDollars (this is an additional $18 million worth of FidoDollars). The Nexus S and new BlackBerry Curve 3G must be selling really well at Fido.

Impressive numbers. Would love to see all the details of if/what people have redeemed their FidoDollars for.

Source: Fido

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Discussion

31 comments for “Fido has now given $319 million worth of FidoDollars back to customers”

  1. how is this 18%?

    Like or Dislike: Thumb up 3 Thumb down 5

    Posted by DumbScreenName | May 9, 2011, 10:37 am
  2. He said 18 million dumb a*s

    Like or Dislike: Thumb up 6 Thumb down 7

    Posted by Jeff | May 9, 2011, 10:41 am
    • @ Jeff

      Who pissed in your cornflakes this morning? The original text read “…increased by almost 18% to $319 million…”

      It has since been corrected.

      Like or Dislike: Thumb up 4 Thumb down 3

      Posted by DumbScreenName | May 9, 2011, 1:30 pm
  3. I guess they wanted to say an increase of 18 million.

    DumbScreenName is right, thats not an increase of 18% but it’s an increase of roughly 6% in reference to the 301$ million.

    Like or Dislike: Thumb up 1 Thumb down 1

    Posted by TG | May 9, 2011, 10:44 am
  4. Can u imagine how much they rip us off by giving this money?

    Like or Dislike: Thumb up 13 Thumb down 4

    Posted by Xer | May 9, 2011, 10:46 am
  5. @ xer. Believe me I know. In order to upgrade to another phone or let’s say u lost a phone or it got stole. They will make u pay $260 to cancel ur plan and another let’s say 100 for a phone ( if u want the nexus s or a iPhone ) and ur plan ontop. Now that’s a rip off.. Fido dollars are not worth it. Waste in my opinion. All u can do is either put that towards a phone but it took people a year to make 40.. So like that’s waste and u can’t even use that on ur bills.

    Like or Dislike: Thumb up 6 Thumb down 5

    Posted by Dimitri | May 9, 2011, 10:49 am
  6. Fido is giving back? Why did they take it in the first place?

    Like or Dislike: Thumb up 12 Thumb down 4

    Posted by cheenachatze | May 9, 2011, 11:00 am
  7. Can’t use the fido dollars to buy a smart phone without a contract – makes them pretty useless – they can give away 319 million of these because they have no value.

    Like or Dislike: Thumb up 14 Thumb down 5

    Posted by dumbdumb | May 9, 2011, 11:02 am
    • they’ve given it away on paper, but i’d like to see how much has actually been reimbursed through phones or accessories. fido has so many restrictions on how you can use the dollars that mine are just sitting in my account.

      This makes them look good to people who aren’t with fido. but the dollars are useless.

      Like or Dislike: Thumb up 13 Thumb down 4

      Posted by Lukas | May 9, 2011, 11:17 am
  8. Well, just another loyalty program. At least for people who are with Fido would get something back.

    Like or Dislike: Thumb up 5 Thumb down 11

    Posted by Max | May 9, 2011, 11:05 am
  9. Fido has given away 319 million useless dollars…W0W
    319 Fido dollars equals to 1 wonderbread…

    Like or Dislike: Thumb up 11 Thumb down 4

    Posted by billa | May 9, 2011, 11:12 am
  10. And I guess you save money by being with Wind Mobile where you have to buy your own crap phone and sell it later at a great loss if you leave,then pay only slightly lower monthly rates on a network that is pathetic with huge problems and deal with bad reception/humming/dropped calls/roaming in your home zone/etc and taking months to have your tickets fixed on broken promises.Then it’s also great to talk to CS in Cairo while Canadian employees get fired like animals where they now putting together a court case to battle the injustice and listening to that moronic CEO on how this provider is changing the Canadian Telco industry.

    Why do you think the Big Three are getting massive amounts of new customers each day or going to Mobilicity instead?The Big Three are better in every way/shape/form and people will pay more to get that better service.End of story.

    Like or Dislike: Thumb up 18 Thumb down 11

    Posted by littlebabywawa | May 9, 2011, 11:16 am
  11. So, if Fido has given customers 319 million they’ve billed their customers 6.4 Billion?

    Like or Dislike: Thumb up 11 Thumb down 3

    Posted by Malingerer | May 9, 2011, 11:17 am
  12. I was a fido customer, in Winnipeg, for nine years.
    There is not much bad I can say about them except when I was looking for a smart phone a year ago all they had were iPhones and BBs. Since I was not looking for either I opted to go with Rogers and get a X10. Just before my switch I cashed in my $215 fido dollars for an LG xenon which I then sold online. I wasn’t going to let fido keep my reward dollars. Reward dollars don’t mean much if you can’t spend them on what you want.

    Like or Dislike: Thumb up 12 Thumb down 0

    Posted by Nylore | May 9, 2011, 11:39 am
  13. Every time you spend Fido dollars, you have to pay a $25 admin fee.

    I have been with Fido for a really long time. I have used Fido dollars to pay for hardware upgrades in the past with no problems. The last time I bought a new phone with Fido dollars they charged me $25 administrative fee on my next invoice.

    I called 611 and got into an argument with the Customer Service Rep. I told him “Take it off my invoice or I’m outta here. You’re going to loose me as a customer for stealing $25 from me.” They took the charge off my invoice.

    Every week I call 611 and ask the following questions:

    1) Do you have data only plans with sharing between devices yet?

    2) When can I opt out of the Fido Dollars program?

    Like or Dislike: Thumb up 6 Thumb down 2

    Posted by Sean Collier | May 9, 2011, 12:10 pm
    • 1.) It will be available through Fido.ca whenever the news is announced or heck, on Mobilesyrup.

      2.) You can opt out at any time. Have them unsubscribe you from the service and be done with it.

      Like or Dislike: Thumb up 2 Thumb down 0

      Posted by Ladylady | May 9, 2011, 5:18 pm
  14. Used my Fido dollers to get my Nexus S.

    I have 4 devices on my account, so I earn about 200-250 Fido $’s a year.

    Like or Dislike: Thumb up 2 Thumb down 3

    Posted by FidoCSR | May 9, 2011, 12:27 pm
    • $200 @ 5% / year = $4000/year in phone bills. That’s $333/month or $83.33/line. That’s pretty expensive, especially for a Fido csr, where 1 line should be free/ low-cost.

      Like or Dislike: Thumb up 4 Thumb down 1

      Posted by Alpha | May 9, 2011, 1:05 pm
  15. yah, they give fido dollars
    but they also added some upgrading fees
    which makes the amount of dollars returning to customers lower than what they say

    so every 10 bucks, they will include a service charge of like 5 bucks…hahahaha

    Like or Dislike: Thumb up 3 Thumb down 1

    Posted by Cadet | May 9, 2011, 1:50 pm
  16. That sounds lot, but just imagine how much money they take from the consumers with all their hidden fees!!!

    Like or Dislike: Thumb up 2 Thumb down 2

    Posted by Consumer | May 9, 2011, 4:17 pm
    • “Yes but if you read your contract like you should you’d actually know all about these hidden fees”

      @Nagamasa

      And Virgin and Koodo still claim your not in a contract with em but do the math.

      Virgin iPhone 4 16GB $649
      “Tab Discount” $500
      Total Percent paid on each invoice %5
      Plan $70
      Total amount of months paying off: 76

      So either way no matter what carrier your with your getting either lied to or ripped off

      Like or Dislike: Thumb up 7 Thumb down 0

      Posted by Spiker Rosered | May 9, 2011, 8:48 pm
  17. Given X FidoDollars does not mean X Fido dollars redeemed…

    If you just finish a contract, and you want to use those dollars, you’re back on a contract. Joy!

    Oh wait, I can’t call them contracts. They’re ‘agreements’. A Fido rep. corrected me.

    Like or Dislike: Thumb up 3 Thumb down 2

    Posted by Nagamasa | May 9, 2011, 6:32 pm
  18. I had 335 fido dollars. I just left fido today. I never used those fido dollars. You are basically allowed to use it once every three years. That’s useless to me.

    Like or Dislike: Thumb up 2 Thumb down 3

    Posted by teee | May 9, 2011, 7:55 pm
    • I also quit from Fido…………. Fido $ is uselesssssssssss…………..

      Like or Dislike: Thumb up 1 Thumb down 3

      Posted by eguia | May 9, 2011, 9:27 pm
  19. Wow, you just can’t bloody please some people. For all you whiny “it just isn’t good enough” people: give me your Fido dollars if you’re so adamant they’re useless. Some of you people think you’re just so entitled to everything – god forbid they try and spin positive marketing on themselves for giving you a measurable rewards program. Ask the people who are their big clients and they’ll tell you how quickly they rack up those rewards and how much they love them. Cell phone companies are like credit card companies – 80% of their profit comes from their 20% of biggest spenders They don’t truly care about those little student credit cards. Why are some of you so surprised that they don’t let you just grab a freebie with the ability to bail on them right after. What makes you think they don’t want to protect their business?

    Like or Dislike: Thumb up 12 Thumb down 5

    Posted by random | May 9, 2011, 9:25 pm
    • Absolutely agree. Nothing is good enough for these people.
      I mean, at least Fido doesn’t have any of those terrible Tab Contracts where you actually have to pay for the phone on each bill.

      Like or Dislike: Thumb up 0 Thumb down 0

      Posted by R | May 11, 2011, 4:06 pm
  20. Most of the ones who bailed or ripped off the Big Three are now with Wind Mobile cutting up the Incumbents,supporting a provider that broke established Canadians laws to get into the market and had/still have corrupt backers…on top of that they claim to be changing the industry while treating Canadian employees like garbage and saving money by using CS in Cairo.If Orascom sold where Wind controls everything why is CS still in Cairo and why don’t they bring the jobs back to this country?Fanboys are such a pathetic joke,no integrity and void of any ethics…wanting to change foreign ownership rules to make matters worse and kill the good telcos forever.What a disgrace and way to fight a useless cause.

    Like or Dislike: Thumb up 3 Thumb down 2

    Posted by littlebabywawa | May 9, 2011, 9:42 pm
  21. Uhm! wonder how much money (RoBeLus) have been ripping off from their customers. “system access fee, 911 free, activation
    fee, 3 years contract, last but not least hardware upgrade fee” Go RoBeLus! Go! …

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Dave | May 10, 2011, 10:48 pm
  22. The sense of entitlement is staggering, expectations of lowering bills while increasing capital spending on network expansion in this country, yet when it comes to spending money on their own services, they’re cheap-skates and blames all companies ripping them off.

    Like or Dislike: Thumb up 2 Thumb down 0

    Posted by aka | May 11, 2011, 2:03 am
  23. Fido dollars work like this; its 5% of your bill only if you pay you bill on time. You can use these dollars at anytime towards the retail price of a phone, certain add ons like texting and caller id, and it some of the citys (edmonton and calgary) you can use them to get accessories. Also, once you reach 200 fido dollars a representative from customer service will usually contact you and offer you a loyalty plan dramatically decreasing your monthly bill or increasing the features in you plan.

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Lunchbox | May 17, 2011, 2:19 pm
  24. The program is worthless, I used my Fido dollars to buy a new phone and the charged me a $50.00 admin charge, my headset would not work with the phone I got so I used more Fido dollars to buy a more expensive phone and they charged me a $100.00 admin fee on the second phone, so thier admin fee is whats paying for the phone and they are doing a lame attempt to make it look like it is the fido dollars

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Jeffrey | February 27, 2012, 1:52 pm

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