According analyst Dvai Ghose he says Shaw’s “widespread wireless launch in 2011 seems unlikely”. There has been no set launch date from Shaw but recently the GSMA posted on their site a planned September launch. In addition, VP of their wireless division Laurence Cooke suddenly departed and they are currently on the lookout for a replacement.
Ghose stated “Building a wireless asset may be more challenging and take longer than some may think… Shaw has publicly stated that it aims to launch wireless in 2011. However, it had also planned to launch wireless in 2009 and 2010. In our view, a widespread launch in 2011 seems challenging”.
Not sure about part of the above comments as Shaw never publicly stated they will be launching in 2009 or 2010, they formally announced a 2011 wireless launch on April 9th, 2010. Shaw CEO Jim Shaw stated on October 23rd, 2008 and again on November 15th, 2008 that “We felt it more prudent to develop our core business right now, and not divert any of our attention away from our mainstream products. It’s like you don’t want to buy the neighbour’s house when your house isn’t fixed up. It’s really about where do you put your money and at what time. And we think this is the best spot to put it in right now, and that the time will come for cellular.”
Even though Shaw seems to be going through an early rough patch… they will eventually launch their wireless service and when that date occurs there will be even more competition – specifically in bundling of all services.