Didn’t know about this app that Molson Canadian created. It’s called the “Seize the Summer App” and you earn “virtual badges” every time you do something. You’ll have to first join their Facebook group here and then download the app but basically when you do something this summer such as catch a fish, go on a road trip, see a moose, jump, drink beer etc… you log on to Facebook, report it and you’ll collect a badge. The end result is that you get entered into a draw to win one of 16 cross-Canada tips. The app is available on Blackberry, Android device and will be coming soon to the iPhone.
Check it out here at Facebook