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Video: The making of Virgin’s flash mob “Random Acts Of Love”

Here’s something light for a Sunday evening. Remember a few weeks back when Virgin Mobile entertained a few select Torontonians at the corner of Yonge & Dundas. They called it the “Random Acts Of Love” and it took 150 dancers to make it happen. They’ve released a video that shows the entire scene unfold… the video on the left is the actual flash mob event and the video on the right is the making of “Random Acts Of Love”. We just hope that the experience goes beyond just being a fun loving brand and translates into some activations.

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Discussion

4 comments for “Video: The making of Virgin’s flash mob “Random Acts Of Love””

  1. Virgin could use some hspa phones now CDMA selection is horrible!

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    Posted by tokyojoe | March 14, 2010, 6:46 pm
  2. No matter how much marketing they shove on us, one fact remains : Virgin = Bell.

    ’nuff said.

    Adi

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    Posted by Adi | March 14, 2010, 11:33 pm
  3. Random acts of love? wtf? honestly with all your “brilliant” marketing people, you could not come up with anything different? Random Acts of Kindness is what WIND brought to the table. Imitation is the best form of flattery.

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    Posted by Joe Smith | March 15, 2010, 7:16 pm
  4. I love WIND MOBILE!

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    Posted by BellSucks | March 16, 2010, 10:02 am

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