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Mobilicity brand agency says “consumers had a say in co-creating it”

By on February 25, 2010 at 1:02pm in Asides, Mobile News, Mobilicity, Various News

Mobilicity (formally Dave Wireless) announced their new go-to-market name on February 2nd. On that date we caught up with VP of Marketing Sara Moore and she stated “we think there was a great opportunity and remains a great opportunity for a mobile operator to bring simplicity to the wireless marketplace… and that’s why we love this name and we love the logo because it just drives that message in such a bright cheerful, optimistic – which is who we are as a company.”

A release went out today that New York-based branding firm Verse Group created the Mobilicity “brand story, name and visual identity”. Michael Thibodeau, Chief Creative Officer of Verse Group said “the Mobilicity brand connects with consumers because, in fact, consumers had a say in co-creating it during extensive market research”.

When Mobilicity launches their wireless service they will unlimited plans and offer BlackBerry, Nokia, Sony Ericsson and very possibly the Google Nexus One. In addition, you can expect them this Spring first in Toronto, then in Vancouver, Edmonton, Calgary and Ottawa. If us consumers had a helping hand… What are your thoughts on the Mobilicity brand?

Related posts:

  1. Dave Wireless chooses “Mobilicity” as brand name
  2. Video Interview with new wireless carrier Mobilicity
  3. Dave Wireless? Fresh Wireless… how about “Mobilicity”?
  4. Is Dave Wireless going to be called “Fresh Wireless”?

Discussion

11 comments for “Mobilicity brand agency says “consumers had a say in co-creating it””

  1. Dave Wireless would have been a better name. I dunno.

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    Posted by Oliver | February 25, 2010, 1:34 pm
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  2. Nope. This is more of the same spin Wind has been using.

    In fact the more I keep hearing about Mobilicity the more it reminds me of Wind. Same marketing, phones, plans, prices, launch cities/coverage.

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    Posted by Joe | February 25, 2010, 1:59 pm
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  3. I think the brand comes off weak and uninspired. The branding work on the logo and type treatment feels bland and screams BORING. Maybe they’ll turn it around with the surrounding campaigns and complimentary branding (ala Wind). They need some youth and energy injected into the brand. feels like it was created by old people in suits.

    Just my thoughts.

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    Posted by Nathan | February 25, 2010, 2:08 pm
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  4. what makes you think dav..err mobilicity will have nexus one if someone from mobilicity told u that its just to get hype

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    Posted by CellNerd | February 25, 2010, 2:20 pm
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  5. Hey Joe, perhaps Rogers/TELUS/Bell are all doing the same thing as each other. So the 2 big new entrants (minus Public Mobile) are simply fixing the problems people had with the Big 3′s plans? and they are pretty simple: customer service, less contract, unlimited plans…

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    Posted by Stephanie | February 25, 2010, 2:55 pm
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  6. I just hope they launch in Barrie, if they do I am a guaranteed customer!

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    Posted by Claudiu Jernea | February 25, 2010, 3:18 pm
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  7. It’s an ok name. At 5 syllables, it’s a bit long. Would be great if it was shorter and more memorable.

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    Posted by CB | February 25, 2010, 3:21 pm
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  8. Stephanie, I think the unlimited plans are great but for a lot of us cell-savvy who have the 6GB for $30, unlimited incoming and 5 faves/my5 with a service like worldline.ca, Wind/Mobilicity/Public M aren’t fixing anything. They’re actually creating issues with their little coverage, lack of roaming agreements, lack of phone selection, throttled data, blocked ports, and in PM’s case no data. And this is on top of having to spend a lot upfront to get your locked phone contract-free, which Robelus always gave you that choice.

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    Posted by Joe | February 25, 2010, 4:11 pm
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  9. Dave is a better name.MobilIcity sounds robotic.Dave would give customers an emotional conection.

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    Posted by Larry | February 25, 2010, 5:18 pm
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  10. @Joe
    And you are a Rogers employee?

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    Posted by Sherman | February 25, 2010, 5:40 pm
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  11. A step backwards. Mobilcity sounds very 90s, plus it will be constantly mispelled and mispronounced, hurting brand consistency and understanding. Dave is better. But, ultimately, brand is dependent on operational execution, regardless of name.

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    Posted by Nick | February 28, 2010, 10:46 pm
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