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Bell sees dramatic increase in Mobile TV since Beijing Olympics

By on February 24, 2010 at 10:30am in Asides, Bell Mobility News, Mobile News

After the 2008 Beijing Summer Olympics, Nauby Jacob of Bell Mobility stated “It’s a new behaviour. You have to educate the market”. He was speaking about the adoption of Mobile TV and how only 1,000 subscribers signed up for the monthly $8 charge. During the Vancouver Winter Olympics Bell is a major sponsor and has taken the Mobile TV up a notch. They still have the monthly $8 subscription rate, plus have added a $10 watch all you want Olympic Mobile TV coverage. When it comes to statistics, Bell is stating that mobile viewership of live TV has increased 198% during the Games.

Bell also states that its just not about numbers, but to showcase what your smartphone  can actually do. Bell Mobility president Wade Oosterman said “It’s a nice confluence of events and technologies”. Scotia Capital analyst Jeff Fan says “It will be a litmus test of whether people will be paying for this type of content on their mobile”.

Here are some additional stats when it comes to Bell Mobile TV:
- 70% increase in unique users on overall Bell Media Player.
- 198% increase in Live TV streams (largely the seven live Olympic channels).
- 56% increase in video on demand (driven by hourly Olympic highlights).
- 25% increase in live radio games (also part of Olympic offering).
- 1,500% increase from lowest workday average mobile viewership to peak of Feb. 21 U.S.-Canada men’s hockey game.

Via: CTV

Related posts:

  1. “Bell Ice Cube” perfectly set up to promote products during the Vancouver Olympics
  2. Bell and CBC deliver Olympics to mobile phones
  3. Follow the Canadian Olympic Team in Beijing via cell phone
  4. Virgin to increase Unlimited Mobile Web Browsing October 4th

Discussion

5 comments for “Bell sees dramatic increase in Mobile TV since Beijing Olympics”

  1. so they went from 1,000 subscribers to under 3,000?
    how is the quality on this service? is it smooth and clean?

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    Posted by Preacher | February 24, 2010, 10:36 am
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  2. Inflated numbers made to look like its being massively adopted. What’s 70% increase of 1,000 people? That’s right, insignificant. Nobody wants your overpriced extra services on top of their already overpriced service.

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    Posted by Pederson | February 24, 2010, 10:42 am
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  3. I wish Bell would just go under already. Or get bought.

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    Posted by Brian Godin | February 24, 2010, 12:08 pm
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  4. why would you pay for something that is free on tsn or rds if you have a flash player and data plan ???????

    way to go bell

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    Posted by noname | February 24, 2010, 2:33 pm
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  5. I’m glad to see that Canadians are not sucked in by this blatant rip-off. We are already paying way too much for inadequate cell service. All plans should have unlimited incoming calls like they do in Europe. Then we could consider giving up our landlines.

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    Posted by toysandme | February 24, 2010, 2:34 pm
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