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TELUS becomes first carrier to offer OTA DRM-free music
Many people say that music is freedom and sounds like TELUS is making the right moves. Today TELUS announced they are the first carrier in Canada to offer over-the-air DRM-free (digital rights management) music tracks. So what this means is that you can buy music from TELUS’ music store and then transfer it to whatever electronic device you want, such as cellphones/smartphones, computers etc…
Songs are available from either $0.69, $0.99 or up to $1.29 (bit cheaper than iTunes). TELUS also states that “Current TELUS Music shop users can also enjoy the benefits of DRM-free music by easily upgrading eligible DRM music files they already have in their collections. The upgrade can be done through the TELUS media player or via any DRM-free capable handset for $0.30 per track.”
David Neale, TELUS’ Chief Futurist said “TELUS is the first carrier in Canada offering true freedom of choice to all music lovers in Canada. The availability of DRM-free music from TELUS means our clients can now easily move their music between their devices for a simpler, seamless experience. Today’s announcement demonstrates our ongoing commitment to making music available any time, anywhere, and ensures a superior customer experience for TELUS customers.”
Check it out here at TELUS
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17 comments for “TELUS becomes first carrier to offer OTA DRM-free music”
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Too late. Apple now owns the music download market. If that Telus “Futurist” dude truly knew the future, he would have brought this to market years ago not now.
Adi
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Thats… actually pretty cool. Lets see where they go with this. Can’t argue with cheaper-than-iTunes-DRM-free music though!
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Why are they forcing people to pay again for music they already bought to get it DRM free? Sounds like double dipping to me.
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“making music available any time, anywhere, and ensures a superior customer experience
for TELUS customers.”
Its always available on a smart phone. As long as you use the right websites.
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@Adi
Yup, I agree. Apple already has everybody locked into their system.
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Do they really expect that people will use this service when they still offer ridiculous data plan costs?
Also, there’s no space for another internet music store anyway. I think this is about 8 years late, and they should’ve scrapped this store idea years ago.
The only way I can imagine them making money from this is by putting a music store button on dumbphones that people will mistakenly press in their pockets. They’ll probably charge people $2 everytime that happens.
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@Gary Li
But Telus isn’t going to get my money either.
Apple didn’t lock me
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The future is more about unlimited music streaming services like Deezer, Spotify …
They are compatible with a lot of phones and all cellphone companies
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Sorry, but this isn’t cheaper than iTunes, these are the exact same price levels.
As well, iTunes doesn’t charge any taxes so if a song is listed as $0.99, you see a charge of $0.99 on your credit card, not $1.12. I wonder if TELUS’ prices will have taxes added?
In any case, I see no reason to switch from iTunes based on what I’ve read so far but I certainly welcome being proven wrong if it will save me some $$ on my music purchases.
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I’M in Canada and I WANT ZUNE PASS!!!!NOW!!!!!
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Although this concept is pretty old, the bigger win for the Canadian market is that the music labels releasing their death grip on digital music in smaller markets.
What this truly means to the market?
It shows that the music labels in Canada are getting smoked by peer to peer, privately hosted, torrent etc services… which we all know is old news.
So why do it? They need to recoup something for the % of loss per unit..don’t get it wrong, they are hardly “dieing” they still make a pretty penny, but its starting to reflect a bigger number then expected.
as for Telus’s role….i wouldn’t get to excited about it. This is a mute point for them as we have all seen, “first to market” advantage means nothing in country with 32+ million people..
in the US.. totally different scenario.
When will these “Futurist” live up to their titles?
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why all the haters?
not everybody has an iphone. And AFAIK, you can’t get _legal_ drm free mp3 downloads from blackberries or android. even in the states.
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waste of your data…
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I’ll stick to downloading FREE DRM-Free MP3′s OTA From FREE Websites..
lol
May not allways get AlbumArt but Free is better then NOT Free IMO
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@ Colin, it may be a waste of data when you have a Limit!
** LMAO @ Colin & his limited data :p **
Plus most likely telus will Not deduct data from your option when using this service “thats what I would think anyway.. knowing telcomms I wouldn’t put any trust them though”
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Righ on Telus a great move.The Future is Frendly.
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It’s really a good news.You will no longer to worry about removing drm protection from music and videos.
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