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Report: In 2014 Rogers still dominates with 37.8% market share

Research and Markets have released their study “1Q10 Canada Mobile Operator Forecast, 2009 – 2014″ and boldly state that the total number of wireless subscriber will reach 30.7 million in 2014 (our current number at 23.1 million people this represents about 70% of Canadians).

More specific numbers in regards to market share have Rogers continuing to dominate into 2014 with an estimated
11.6 million subscribers in 2014 (37.8% market share). This is followed by Bell with 8.93 million subscribers (29.1% market share) and Telus Mobility with 8.92 million subscribers (29.1% market share) by the end of 2014. The big 3 still make up for 29.45 million subscribers and the remaining 1.25 million subscribers will be made up all the other carriers (in the report they don’t mention carriers WIND, Mobilicity, Videotron, Shaw, or Public Mobile).

Research and Markets also stated that the overall ARPU (average revenue per user) is expected to decrease over the next five years (finally better for us consumers). Rogers will still be the highest but decline from the current $63.32 to $59.02 in 2014. Bell and Telus will drop from $51.19 to $40.52 by 2014.

Via: Research and Markets

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Discussion

20 comments for “Report: In 2014 Rogers still dominates with 37.8% market share”

  1. No surprise here. And in the next 4 years they’ll continue to bully customers and customer will continue to let themselves being bullied.

    As for the bullying, this could be remedied if the government did believe in consumer rights.

    Like or Dislike: Thumb up 5 Thumb down 2

    Posted by Hub | February 9, 2010, 1:15 pm
  2. I have trouble bleaving this,First Rogers HSPA and coverage is weak and way behind Telus/Bell.2nd Rogers has lost there advantage the iPhone.3 Price plans still have addons,Prices are just as high or higher with less service than Telus/Bell.I beleave Telus/Bell will pass Rogers by next year.

    Like or Dislike: Thumb up 4 Thumb down 4

    Posted by Larry | February 9, 2010, 1:43 pm
  3. Well said, Hub.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Pederson | February 9, 2010, 1:48 pm
  4. Also, so there are about 30million wireless users in Canada? Impressive for our Country with it’s 35million population. No wonder the ISPs control so much.

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Pederson | February 9, 2010, 1:52 pm
  5. @Hub …dude you’re bitter, but completely correct…

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by bongsniffer | February 9, 2010, 2:01 pm
  6. Of course Hub is correct. The wireless sector is able to treat its customers like milch cows in a manner like no other sector in the country. And it’s all with the complicity of the government.

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Jim R | February 9, 2010, 4:23 pm
  7. LOL @ all the replies.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by itsthep | February 9, 2010, 5:05 pm
  8. I bet Rogers paid them to write this analysis

    Helps their share price

    Like or Dislike: Thumb up 1 Thumb down 1

    Posted by Tony | February 9, 2010, 5:16 pm
  9. How scary – two reports in a week both saying that everything is going to stay exactly the same for the next few years. Please no.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Colin | February 9, 2010, 5:34 pm
  10. Bell and Telus will surpass Rogers anytime … They have a better 3G network and will get 4G before Rogers does. They will get all the nice phones and they will dominate.

    Like or Dislike: Thumb up 1 Thumb down 3

    Posted by Thomas Sitco | February 9, 2010, 8:14 pm
  11. Ill never go back to ROGERS AGAIN!!!

    Im happy with my SERVICE @ WIND :)

    Like or Dislike: Thumb up 1 Thumb down 3

    Posted by Bobby | February 9, 2010, 10:03 pm
  12. @ Pederson
    It states : (our current number at 23.1 million people this represents about 70% of Canadians). by 2014 will 30 million.
    Still 23.1 million out of 35 million is pretty good..
    But How many of us have more then One active mobile device ? ?

    I would beleave bell & telus could & should surpass rogers aswell . . But tha thing is most customers Are Locked into Contracts, Most Will Not cancel as costs to much, and they Get sucked in longer terms with early renewals as it is there only option for a discounted phone, they have no option to leave with out large penalty fees, And most customer become unhappy with, service, pricenetwork, coverage etc Once they join a provider and are Locked in to there term, allso no matter how unhappy they may be, most people are still more likely to refer friends and family to join tha provider they are with…
    most likely rogers will grow and remain on top.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by CRIMINALOGIC ® | February 9, 2010, 11:28 pm
  13. Belus will not surpass by next year. All big 3 carriers do the same thing and roughly have all the same concepts. Bell and Telus have worse upgrade policies which entices people to upgrade les.

    Rogers starts 4G in less than a week in Vancouver, so no, they won’t get it before bell which means you’re wrong.

    Also, their 3G is not better or worse, it’s the same technology. It’s only being called “better” because they have only 8% of their consumer base on it. It’s like driving on a highway no one knows is open.

    Every post on these forums you tits just complain and complain like children. Every thread says “CELLS AREN”T FAAAAIR”. We all live in Canada, we all have cell phones, we’ve all been with every carrier. Stick to the dicussions. You people make these forums so hard to read.

    Like or Dislike: Thumb up 1 Thumb down 2

    Posted by Maque | February 10, 2010, 12:14 pm
  14. Haha, he called us Canadians tits! Btw, I’m on Rogers w/ 4 lines paying $250/month – and I’m not complaining.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by intrpd04 | April 23, 2010, 10:31 pm
  15. Not sure where Maques gets his news from. Rogers goes live with 4G in 2010…this laughable.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Jabber | June 18, 2010, 6:17 pm
  16. I have some trouble believing this too… so all of our 90 year olds and children will have cell phones?

    Also, I switched from Rogers to Bell last Nov… identical phone plan (well actually I get a few more options on the Bell plan..) My bill with Rogers was $45/month and only $28/month with Bell. AND I no longer randomly get charged “long distance” while in Ottawa (since my phone # is based in Ottawa) like I did with Rogers. Oh did I mention I haven’t dropped a call yet when I did almost daily with Rogers?

    Like or Dislike: Thumb up 1 Thumb down 2

    Posted by Dogg | July 11, 2010, 8:02 pm
  17. http://www.thomaspurves.com/2007/04/09/canada-worse-than-3rd-world-countries-when-it-comes-to-mobile-data-access/

    and as for the 70% of Canadians who own cell phones… compare that with the 110%-140% subscription rates of similarly developed countries (and even some lesser developed ones.) Clearly there is something going on stifling the Canadian market, I’m no expert to blame Robelus and the CRTC, but those two entities, at this point, do have the largest impact on our mobile usage…

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by amerf | March 9, 2011, 4:44 pm
    • in addition, the world average (based on a 56 country sample) sits around 103% to give a reference point.

      Like or Dislike: Thumb up 0 Thumb down 0

      Posted by amerf | March 9, 2011, 5:28 pm
  18. no surprise here. i don’t know why people are complaining about rogers. they are far more flexible and provide better customer service than belus. rogers are loyal to their customers and provide better plans and rates if belus is offering something competitive. and let’s get something straight TELUS AND BELL DO NOT RUN a 4G network. their false advertising is trying to appeal to more customers. they are running on HSPA+ which rogers launched a few years ago and now that they upgraded to hspa+ dual cell, it doesn’t make them a 4G provider. 4G REQUIRES speeds of 100mbps to be labelled as 4G and their dual cell network has speeds up to 42mbps. FALSE advertising belus, shameful.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by matt | March 25, 2011, 1:32 pm
  19. I can’t believe people will pay $40+ more a month to go with one of the big three just because they have a certain phone. I mean if Wind mobile had an iPhone their market share would greatly increase. And the fact that a company like Wind can charge $50a month for unlimited service yet the big three charge $80 for capped service is a joke.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Frank | September 7, 2011, 7:26 am

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