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Video Interview with new wireless carrier Mobilicity

By Ian Hardy on February 2, 2010 in Mobile News, Mobilicity

After the introduction of the new brand name for Dave Wireless… they now officially call themselves “Mobilicity” I caught up with Chairman John Bitove, President Dave Dobbin and Vice President of Marketing Sara Moore for a few minutes to talk about the new direction.

Last last week we wrote about the possibility of Dave becoming Fresh Wireless and then a logo popped up in CIPO that is now the new distinction for Mobilicity. The name itself was chosen because it incorporates “simplicity for city-based customers”. They are still finalizing everything for launch day when it comes to price plans, but they will offer “No Contract. No Credit Check. Unlimited Wireless”.

As we’ve mentioned before, Mobilicity will launch their brand this Spring first in Toronto, then in Vancouver, Edmonton, Calgary and Ottawa. At launch they will offer BlackBerry, Nokia, Sony Ericsson devices “at or around 100 bucks”. The one thing you have to respect about Mobilicity is that they have always stated they will launch when they are ready and as John Bitove stated will have “flawless execution”.

Sara Moore stated “the one thing still missing in Canada for wireless consumers is simplicity. People are still talking about the difference of incoming and outgoing or free calls to the 5 people or family members. Buckets of minutes or buckets of text messaging and plans that have a little bit, and for $5 more you can get unlimited. It’s a bit of a matrix. You can pay before or after… or even the naming conventions are getting cute and not simple. We think there was a great opportunity and remains a great opportunity for a mobile operator to bring simplicity to the wireless marketplace… and that’s why we love this name and we love the logo because it just drives that message in such a bright cheerful, optimistic – which is who we are as a company.”

Check out the interview below here (apologies for the shaky camera work). The second video is the actual launch of their brand name.

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Related posts:

  1. Dave Wireless? Fresh Wireless… how about “Mobilicity”?
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  4. Dave Wireless says don’t sign this season… January launch?

Discussion

14 comments for “Video Interview with new wireless carrier Mobilicity”

  1. I still can’t get over the name…DAVE was perfect!

    Anyway, no contracts but phones around $100? Does that imply a tab-system?

    And they’ve unfortunately set a perfect standard to live up to…IF they launch and continue to have problems, what we’re seeing at WIND will be a breeze compared to the hurricane over at Mobilicity.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by AngryChineseDriver | February 2, 2010, 7:11 pm

  2. “or even the naming conventions are getting cute and not simple.”

    If that’s not a shot at Wind, I don’t know what is.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by kmusky | February 2, 2010, 7:17 pm

  3. @kmunsky, it totally is, but I don’t see how WIND’s naming conventions aren’t simple.

    WIND Home vs WIND Away
    Home Zone vs Roaming
    Pay Before vs Pay After
    Unlimited vs pay-per-use

    Don’t see any potential confusion.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by AngryChineseDriver | February 2, 2010, 7:20 pm

  4. Is MobiliCity GSM?

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by T | February 2, 2010, 8:43 pm

  5. Does this mean i will get charged ROAMING if I go to MISSISSAUGA? or WOODBRIDGE?

    And is there credit checks for postpaid?

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by J | February 2, 2010, 9:10 pm

  6. No Contract. No Credit Check. Unlimited Wireless.

    7 words.

    Thanks.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Theodore | February 2, 2010, 10:36 pm

  7. MobileCity will be GSM.
    They use the same frequencies as all other incumbents: 1700/2100 so same as WIND and Tmobile US.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Labrat | February 2, 2010, 10:45 pm

  8. Is it my imagination, or did they come off a little evil –
    q. “so who are your roaming partners”
    a. “we released a press release on that”
    q. “So Rogers is one, and …”
    a. “it is all in the press release”

    It’s right near the end. They just didn’t seem friendly.

    I was hoping for more enthusiasm, not just jargon.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Canadaboy | February 2, 2010, 11:54 pm

  9. Focusing on the concept of simplicity is really good.

    Realistically there is far too much BS in the market that -most- users can’t understand.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Rich | February 3, 2010, 12:42 am

  10. I like the joke about the tattoo in the first clip. That guy would faint at the thought of a tattoo.

    But either way I wish luck to them and hope they dont sell in 5 years.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by EJ | February 3, 2010, 11:40 am

  11. You guys are trying to hard!! You waited 3 years to copy WINDmobile concept…how original. Also, by you reading notes about “your” business concepts is so unprofessional. Shows that you don’t believe and value your product!Try again…review WIND interviews on youtube.
    But, I’m sure you already have..LOL

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    Posted by BOOWHO | February 3, 2010, 11:51 am

  12. I didnt know “pay before and pay after” is confusing:S

    i dont like the 3 stooges getting interviewed

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by j | February 3, 2010, 3:19 pm

  13. Perhaps this will be the company that finally admits that internet, text and voice are all data and simply charge a flat rate for everything.

    Wishful thinking, I know.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Graham J | February 4, 2010, 10:34 am

  14. So when is actual release date? Will I be able to use my Nexus One phone on your network?

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Tones | April 6, 2010, 7:58 am

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