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Is Dave Wireless going to be called “Fresh Wireless”?

By on January 28, 2010 at 7:48pm in Mobile News, Mobilicity, Various News

Since posting this article Dave Wireless has sent out a release stating on Tuesday, February 2nd will be the “unveiling of Data & Audio Visual Enterprises Wireless Inc.’s (DAVE Wireless) brand name and logo as the new wireless carrier gears up to launch.”

There has been much speculation about new entrant Dave Wireless about their highly anticipated launch date. What we know about Dave so far is that they invested $243.1-million for 10 licenses during the Canadian Wireless Spectrum Auction and will be launching in Toronto, Vancouver, Calgary, Edmonton and Ottawa.

In addition, they have signed a roaming agreement with T-Mobile and Rogers; brought on Ericsson to design and build their 3G UMTS network; signed a cell-site sharing agreement with Bell. To date they have been heavily undercover about when they will be launching and what name they will be launching. For the plans, Dave will offer phones with no-contract, unlimited voice & text messaging, free voice mail and long distance within Canada

News comes today that a name has leaked online, mainly due to an update to several domain names that DAVE (Data Audio & Visual Enterprises Inc) registered: “Fresh Wireless”… they also have registered “Fresh Mobile”. More evidence points to the registered YouTube Channel “Fresh Wireless” and Twitter account “Fresh Wireless”.  Also apparently the tag line of the new brand direction is “My Phone, My City, My Way”.

Everything seems legit and on the up and up. Sounds good and actually feels like a great name… time will tell though! What do you think about this possible new brand name?

Related posts:

  1. Dave Wireless makes first network call
  2. Dave Wireless says don’t sign this season… January launch?
  3. Would you want the Board of Directors newcomer DAVE Wireless has?
  4. DAVE Wireless to “accelerate its launch” with $125m ING loan

Discussion

29 comments for “Is Dave Wireless going to be called “Fresh Wireless”?”

  1. Millions of dollars going through the company and they come up with “Fresh” ?…

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    Posted by Rich | January 28, 2010, 8:27 pm
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  2. Other domains they registered:

    freshmobile.ca
    yourfresh.ca

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    Posted by jon | January 28, 2010, 8:38 pm
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  3. I think its kinda awful.

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    Posted by Nadim | January 28, 2010, 8:55 pm
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  4. i think dave wireless is a great name even if it was just a place holder, fresh mobile sounds dumb, but same with wind but hey at the end of the day if they offer good plans than the incombants they can call themeselves whatever they want they could call it dipity-doo-dah wireless (lol) and i wouldnt care

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    Posted by mark | January 28, 2010, 9:11 pm
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  5. i like.

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    Posted by Min Son | January 28, 2010, 9:17 pm
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  6. Isn’t “fresh” what you call a dirty old man before it gets annoying?

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    Posted by schultzter | January 28, 2010, 9:35 pm
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  7. Hmm so far there is no free roaming agreement between either Dave OR Wind with Videotron.. bad BAD news for Quebecers :(

    Adi

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    Posted by Adi | January 28, 2010, 9:50 pm
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  8. also. they registered the name in october, so me thinks theyve been thinking of using that name since then or least registering so nobody steals the domain

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    Posted by mark | January 28, 2010, 9:59 pm
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  9. I think they should’ve just stuck to DAVE. People got used to it already!

    Also, @rich, it’s nothing compared to the 2012 London Olympics logo!!

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    Posted by AngryChineseDriver | January 28, 2010, 10:05 pm
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  10. Fresh…really? it sounds like those douching commercial….wow I would of kept Dave wireless..

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    Posted by julia | January 28, 2010, 10:31 pm
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  11. WHAT HAPPENED TO SNOW MOBILE?! Awhhhh =(

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    Posted by Paul | January 28, 2010, 10:48 pm
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  12. Hm, I prefered “Snow Mobile”

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    Posted by Dereck | January 28, 2010, 10:50 pm
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  13. Ugh. Sounds like a poseur name. Good thing they won’t be providing service where I live, otherwise I’d have to struggle with weighing their cheap moblie plans (I’m assuming they will be cheap) agaist the awful name.

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    Posted by ghurley | January 28, 2010, 11:06 pm
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  14. Don’t do it. Please.

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    Posted by Mitchell | January 28, 2010, 11:16 pm
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  15. sorry. but it won’t be called fresh.

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    Posted by roadkill | January 29, 2010, 12:53 am
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  16. its still better that something uninnovative as t-mobile, or the funny Koodo (what ever that was supposed to mean)…
    I am not going to fall for ‘Fresh’, but its not as bad as some are making it look…..
    What really matters is are they going to offer good plans, and give the big3 a run for their money….
    My only wish >>>>> May the customer win>>>>>>>>>>>>> SOON !!!!!

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    Posted by Amar | January 29, 2010, 2:58 am
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  17. Fresh mobile is actually a good name. It beats “wind” or “bell”. Lol when the wind blows the bell rings and the soldier yelles out Rogers to TEllus the british are comming

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    Posted by Nadim Hammoud | January 29, 2010, 3:06 am
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  18. Massengil wireless? Doesn’t have the same kind of ring to it.

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    Posted by final send off | January 29, 2010, 9:12 am
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  19. Is Will Smith going to be the new spokesman?

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    Posted by Joseph Morin | January 29, 2010, 9:13 am
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  20. Don’t care about the name! Just release your lineup!

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    Posted by Gussy | January 29, 2010, 10:46 am
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  21. HAHAHA WILL SMITH!!!! That’s funny LOL!!! I Want snow, too!

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    Posted by michael | January 29, 2010, 11:25 am
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  22. Fresh Wireles
    http://bit.ly/bidZSJ

    My Phone. My City. My Way.
    http://bit.ly/9oX6dN

    Others?

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    Posted by Serge | January 29, 2010, 1:09 pm
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  23. Maven Wireless?
    Maple Mobile?
    Original mobile?
    struck wireless
    Titus Wireless?
    Total moible?
    Titan wireless
    just a few of my crappy ideas for names, but fresh wireless and I thought mine was bad.

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    Posted by Jk4Ass | January 29, 2010, 2:41 pm
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  24. Canada Newswire carrying the announcement that the name and brand will be revealed Feb 2 along with an update on launch plans.

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    Posted by outinthornhill | January 29, 2010, 5:01 pm
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  25. MOBILICITY
    MOBILICIOUS

    Search at CIPO site with “Services” = “Mobile communication services” and look for D.A.V.E.

    Logo is there as well. So if it’s not FRESH, it’s MOBILICITY

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    Posted by J. Eng | January 29, 2010, 6:00 pm
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  26. mobilicity.ca, mobilicitywireless.ca, mobilicitywireless.ca, yourmobilicity.ca

    It’s MOBILICOUS!

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    Posted by J. Eng | January 29, 2010, 6:13 pm
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  27. When I read this post, I thought my findings believe that there is a Shawn Desman (a Canadian R&B artist) reference – his new album “Fresh” (since his release of “Let’s Go” in 2005) will be released as early as March 2010…

    the mystery continues…

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    Posted by Simon | January 29, 2010, 7:23 pm
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  28. ok well if its mobilecity then its pretty damn decent and it would be better then the name fresh mobile.

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    Posted by Jk4Ass | January 30, 2010, 3:58 pm
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  29. Don`t really care about thhe name, just save me from ROBBERS and hurry upo about it! Nobody would get away with this rip off disgrace in Europe.

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    Posted by Paul | February 1, 2010, 7:47 pm
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