Sony Ericsson has reported their Q4 and full year 2009 results and even though us Canadians will be the first to get the anticipated XPERIA X1 shortly… the results have not been the best.
The report shows that the number of devices shipped in Q4 increased 3% to 14.6 million but had a year-on-year decrease of an astonishing 40%. Sony Ericsson states that the reason for the decrease was “due to a downturn in the global handset market and a faster than anticipated shift to touch screen phones in the mid-priced sector of the market”. We say that Rogers should speed up that X10!
Bert Nordberg, President, Sony Ericsson said; “The refreshed portfolio, coupled with the business transformation programme has started to positively impact our financial results. Continued cost saving activities and resource realignment are necessary in order to build a leaner, more efficient organisation capable of meeting the demands of the changing competitive landscape. We will continue to focus on returning the company to profitability by establishing Sony Ericsson as the communication entertainment brand based on an exciting portfolio of mid- and high-end products, such as our recently announced Android-based phone, the XPERIA X10. 2010 will still be challenging as the full benefit of cost improvements will not impact results until the second half of the year, however we are confident that our business is on the right track.”
Read more about the results here at Sony Ericsson
