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Any thoughts on the new name Dave Wireless will choose?

We get numerous e-mails sent to us about Dave Wireless (Data & Audio Visual Enterprises Wireless Inc.)… specifically about their anticipated launch date or the possible name they’ll go with when they actually do enter the market.

DAVE Wireless invested $243.1-million for 10 licenses during the Canadian Wireless Spectrum Auction and what we know about is the following: signed a roaming agreement with T-Mobile and Rogers; brought on Ericsson to design and build their 3G UMTS network; signed a cell-site sharing agreement with Bell and will launch their new network in their five most populous markets – Toronto, Vancouver, Calgary, Edmonton and Ottawa.

When it comes to the team leading the charge, Dave has a stellar cast. The Board of Directors is laced with talent. They have John Bitove who is the Chairman of DAVE Wireless, Paul Godfrey (National Post publisher), Michael Neuman (ex-Bell CEO), John R. Barnett (President of Rothmans Benson & Hedges) and Michael Moskowitz (President and CEO of XM Canada).

For the day to day operations you’ll hear more about these individuals in the coming weeks:

President of Dave Wireless is Dave Dobbin (used to be President of Toronto Hydro Telecom, COO of Telecom Ottawa and former owner of Telus’ largest dealer); Brandon Alexandroff is VP of Finance and came from AIM Trimark Investments; Stewart Lyons is the EVP of Customer Operations, Finance and Corporate (previously was EVP of XM Radio in Canada); Sharyn Gravelle is Vice President of Network Operations (she came from Toronto Hydro Telecom and was VP, before that Gravelle was at Microcell as the Director of Network Operations); Sara Moore is VP of Marketing but came from Rogers Wireless where she was VP of Customer Relationship Marketing and before that she headed Marketing over at Yahoo!; Ryan Lausman has the position of VP of Systems Operations (he was previously Director of Special Projects & Reporting at XM Radio); and finally Victor Viola, VP of Sales and Distribution (was previously General Manager LEAP Wireless).

Dave Wireless will be entering the market shortly and have expanded the list of positions they need to fill. You might want to check them out if you’re looking for a new gig. On the role description it states “… We’re excited about the untapped opportunities in this market as we prepare for our launch and embark on building Canada’s most dynamic and innovative wireless company.”

We have interviewed Dave Dobbin a number of times, He stated before: “We want a better a better customer experience. We want customers to have a better experience with billing. We want customers to have a better experience with service, when they phone in we want them to have a better experience than they are having today… and we had to design that from the ground up from step one today.”

When it comes to price plans and how they’ll compete in the market, it’s currently known that Dave will offer phones with no-contract, unlimited voice & text messaging, free voice mail and long distance within Canada. Interested in what devices they are considering? Their bands are 1700/2100 so all one has do do is check out what T-Mobile in the U.S. has… some say even the Nexus One could eventually arrive on Dave.

When they do launch we’ll see a name change and there are several rumours flying around. They will in fact launching a new brand name and not a recognized wireless brand.

What are your thoughts on Dave Wireless and what name do you think they’ll go with?

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Discussion

36 comments for “Any thoughts on the new name Dave Wireless will choose?”

  1. Well public and wind are taken, so how about TMobile? nope, how about queen mobile?

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    Posted by James Lin | January 10, 2010, 6:19 pm
  2. How about ANTIBELL or don’t keep ripping my black a*s off wireless? It’s long but I think it’s pretty catchy.

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    Posted by shaun | January 10, 2010, 6:20 pm
  3. I like tha name D.A.V.E Wireless.. Seems more presonal then others.. Guess we’ll have to wait and see.. Hopefully not much longer.

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    Posted by CRIMINALOGIC ® | January 10, 2010, 6:43 pm
  4. Maple Mobile
    Canuck Cellular
    Wendal Wireless

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    Posted by jon | January 10, 2010, 6:45 pm
  5. I dont know about the name but how much do you think the unlimited voice and messaging going to cost?

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    Posted by Dennie Nguyen | January 10, 2010, 6:52 pm
  6. I think they shuld keep it as DAVE Mobile, has a American/canadian feel to it

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    Posted by ricardo | January 10, 2010, 7:54 pm
  7. Heh Really? 2100mhz? Finally A Frequency from Europe works in Canada. Competition eh? LOL PLEASE. I will believe it when i see European or USA Phone Plans. “CROSS FINGERS”.
    When WIND Launched, i was happy, THEN Disappointed because all they had was Unlimited Plans, NO Caps on Data I.E $5 for 200mb. Point is if i switched to WIND (80 bucks for a monthly plan) I’m on telus (53 bucks. not competition to me.
    DAVE I’M CROSSING FINGERS HOPE YOU GUYS ARE THE ONE.

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    Posted by Andrew | January 10, 2010, 8:15 pm
  8. ING Wireless

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    Posted by joe | January 10, 2010, 8:16 pm
  9. Who cares on name, just launch in Vancouver soon :P

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    Posted by Rich | January 10, 2010, 8:31 pm
  10. Wait is dave Using Band 1? or Band 4? probably 4 right? Or is it Both?

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    Posted by Andrew | January 10, 2010, 8:33 pm
  11. I’m sorry Dave, I can’t do that.

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    Posted by Hub | January 10, 2010, 8:37 pm
  12. I bet it will be Dryden Mobility… when you go to tmobile.com and click coverage then international roaming choose canada bell telus rogers and dryden mobility appear

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    Posted by T | January 10, 2010, 8:47 pm
  13. Posted by T | January 10, 2010, 8:48 pm
  14. Will the storm 2 come too Dave wireless

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    Posted by Jaz | January 10, 2010, 9:10 pm
  15. I agree with ANTIBELL

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    Posted by Frank yu | January 10, 2010, 9:12 pm
  16. DAVE is using Band 4, just like WIND. So just ignore that comment about it using European bands. Band 1 does not exists in North America.

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    Posted by jon | January 10, 2010, 9:34 pm
  17. I think they’ll brand themselves as TMobile but I could be crazy.

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    Posted by mike gardiner | January 10, 2010, 9:55 pm
  18. Will it be coming to montreal? :( i really want an unlimited plan lol

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    Posted by Dennie Nguyen | January 10, 2010, 10:20 pm
  19. Snow mobile
    freezie mobile
    blizzard mobile
    tide mobile
    bluster mobile
    sand mobile
    tiki mobile
    citrus mobile
    kiwi mobile
    yes! Mobile
    tang mobile
    crush mobility
    sky mobile
    puff mobile
    Polly mobile

    I have to say my fovorite is crush mobile or tide.

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    Posted by Mike | January 10, 2010, 10:44 pm
  20. hmm, with 10-MHz in all their licensed area, I doubt they could support the Nexus 1. That’s what $243M gets you, 10MHz… There’s a reason WIND paid double for a similar footprint and Quebecor paid $500M+ for Quebec only. BANDWIDTH! can’t run much more than voice and sms (and very light data) on 10MHz… sorry guys

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    Posted by James | January 10, 2010, 10:57 pm
  21. I believe best name for dave wireless is canucks mobility or maple leafs wireless

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    Posted by James Arsenault | January 10, 2010, 11:22 pm
  22. Canada Wireless

    XM Wireless

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    Posted by Shaun | January 10, 2010, 11:37 pm
  23. Purple Wireless
    Chat Wireless
    Hutch Telecom
    Orange
    Bebo Wireless
    Go Wireless

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    Posted by Gurpreet Ghatoura | January 11, 2010, 12:09 am
  24. Seems to be a lot of players in their company, I wonder if the company can afford all their salaries?

    Dave Wireless is a stupid name that most people associate with Dave beer.

    Some of the newer Bell phones use 1700/2100 UTMS.

    Heck you can get a Nokia E72 on newegg for 399 and it uses those bands.

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    Posted by @matahtak | January 11, 2010, 9:09 am
  25. Vodafone Canada?

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    Posted by Vincent Gingras-Aubry | January 11, 2010, 10:12 am
  26. re: Mike

    “Snow Mobile”

    Hahaha, I like that one a lot!

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    Posted by Sherman | January 11, 2010, 10:34 am
  27. Happy Wireless

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    Posted by Nikki Cossette | January 11, 2010, 10:36 am
  28. T-mobile uses 1900Mhz

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    Posted by apple | January 11, 2010, 11:05 am
  29. NOT Dryden Tel. That is the name of a small operator west-north-west of ThunderBay. They are the mobile service operator up there.

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    Posted by Bob | January 11, 2010, 11:59 am
  30. The real question is whether they roll out their own brand, or whether they are working with an international partner to co-brand.

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    Posted by Serge | January 11, 2010, 1:25 pm
  31. LOL i liked
    “snow mobile” alot to :D

    umm… whatever they are called LAUNCH SOON and please bring better plans than wind..like come on

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    Posted by memmss | January 11, 2010, 4:47 pm
  32. yah, I agree! I want SNOW MOBILE! =) Tang and Crush are kinda cool too!

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    Posted by jack | January 11, 2010, 5:12 pm
  33. It should be called Compuglobalhypermeganet. I expect them to be bought out by bill gates in the near future …

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    Posted by Artbungler | January 11, 2010, 5:42 pm
  34. No 2100mhz… That’s lame.. Looks like storm 2 won’t work in canada then for 3G. Well why does it say as 1700/2100 above? They should realm just say 1700

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    Posted by Andrew | January 11, 2010, 5:51 pm
  35. “THE GREAT CANADIAN WIRELESS”
    2kool4u wireless?
    RogersBEllTELUS=Suckmobile wireless?

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    Posted by Jack | January 14, 2010, 11:27 am
  36. RE Mike

    I think SNOW Mobile is the best choice. OR Citrus is good too…

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    Posted by Paul | January 28, 2010, 6:51 pm

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