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TELUS predicts what 2010 will look like…
David Neale is TELUS’ Chief Futurist and SVP Strategic Content and Services and he has taken a bit of time to look into the future and give his insight into the top 5 mobility trends we can expect in 2010. Check them out below and let us know what you think (kinda also gives an insight into what TELUS devices will be launched this year):
1) Your contacts make the call, not your phone: Phones will no longer be organized around its functions, but holistically around your contacts. It’s not about tasks anymore, it’s about people, so instead of categorizing communications by function such as text, voice and email, smartphone interactions will be centred around your contacts, giving you the flexibility to communicate with them however you wish, seamlessly, and to view your interactions with them without switching applications. With more people-centric applications, smartphones will become more in-tune with the way we live, work and interact with others.
2) Entertainment-on-demand: No need for a TV guide… video-on-demand is about to take over. In 2010, the Internet and broadband access will be the popular way consumers will enjoy television programming and entertainment of all kinds – available when YOU want it, where you want it, over television and the Internet. Your viewing experience will even be flexible enough to move with you from room to room. With 21% of Canadians currently using on-demand entertainment and 57% of Canadians feeling that pre-recorded video brings them closer to their families, it’s a trend that’s sure to grow. [* Stats based on TELUS Canadians and Technology survey, released in September, 2009]
3) Have the posse follow you: Social networks are no longer a destination we go to – but evolved to being so integrated in our lives it follows us throughout the day. No longer seen as a separate activity to e-mail and voice messaging, in 2010 social networking will be a primary means of communication and smartphones will be the vehicle that brings all of these channels together in one place. It doesn’t matter if you’re communicating with someone through Twitter, Facebook, MySpace or IM – it’s all streamlined. Through emerging applications, your posse can come to you instead of the other way around.
4) Where you at? GPS is your new best friend: “Where are you?” will become a question of the past. Advanced social networking mediums and GPS-based applications now allow you to pinpoint the location of your contacts in real-time, adding a deeper dimension to social networking, to offer the user new ways of connecting with contacts and deepen relationships (even facilitating face-to-face contact!). Canadian mobile phone habits found that Smartphone penetration has jumped from a quarter of the wireless population to one-third – in one year meaning that more Canadians will be joining the connected community. (*Stat according to J.D. Power & Associates)
5) The ‘can do’ device: In 2010, phones will go from being devices you ‘could’ use as music players or cameras to the ‘all-in-one entertainment hub’ where you can acquire and play your favourite music while capturing memories in high resolution on built-in cameras. Functions that were once secondary to smartphones will become just as important as communication, creating the ultimate user experience.
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What the hell is he talking about? Why does everyone that works for one of the Big3 never have any idea what they’re talking about (unless it comes to screwing over Canadians)?
Allow me to sum up this ‘futurists’ post: Current mobile technology is going to improve and more people will probably use it.
Oh and, “We’ll be pushing mobile entertainment to you for insane prices, tricking people into including it into their plan while they never, ever use it.”
OMGWTF. TELUS SHOULD HIRE ME TO DO THIS, AMAZING INSIGHTS.
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Also, this is TELUS ‘futrist’: http://www.youtube.com/watch?v=TyWNR4SsROg
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When it comes to the big three the only thing I’m excited for is the release of the Motorola Milestone aka The Droid.
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Well, while I’m certain you have reasons for how you feel… why do you feel they are talking out their rear?
Yeah, it’s going to improve. The point is the direction it is going to improve in. This is their take on how the future will start to move this year. Some of it is based on statistics that are currently available, and watching the trend go that way already. Some of it is what they just feel will happen.
And I’ll let you know from now… I am one of those people who has subscribed to mobile entertainment… for a none-too-insane price…. and actually use it to pass the time, catch up on news, and once in a while have a good laugh.
As Rob Avison (the poster of this article) stated, this is also a wee bit of insight into what devices will be coming to Telus in particular, mainly due to what they feel will be the big focus of wireless consumers this coming year… *cough* Pre *cough cough* Morisson *cough cough hack*
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I think David was fairly insightful into the nature of how people consume social media and will interact through their phones in 2010. This is a fundamental point of difference and in your anti-big3 rage you missed it. Why not add to the conversation instead of being a cynic Pederson?
If I were to add to the conversation I would also mention three additional trends which are about to pop:
1) Augmented reality applications are becoming more pervasive (Layar, etc…) and I would expect to see versions of them as built into the operating system as opposed to being additional applications, this will add to GPS as a kind of POI mash-up and will pay for itself through increased advertising revenue, for the consumer it will make search more geographically relevant,
2) Operating systems will continue to fragment in 2010, it isn’t just RIM and Apple in 2010. WinMo will be relevant again with 7.0, Android will become more available to the mass market and with several flavours possibly a Google Phone as leaked in the US with TMO, Palm’s WebOS is a bit niche but will have more availability, Samsung may bring Bada OS to Canada but still sticks to the story that this is for developing nations, and HTC is doing a good job of skinning OS’s with their Sense UI. This means that there will be an abundance of choice for the consumer and that this competition will drive to better innovation and better services/prices for hardware. Also more people using the advanced data services will allow the carriers to drive down data pricing to increase penetration as they invariably did with voice, long distance, SMS. Carriers are not all bad, remember sometimes you need to recoup money when you invest billions in rolling out a network as all of the Big3 have Canada has the fastest networks and most advanced technologies in the world. I think only Telstra is a bit faster as a carrier than the Canadian carriers. But we kill the US in terms of wireless technology implementation by the carriers, and
3) Cross platform connectedness, I am not sure that this will be the year for true connectedness of media as there are bigger issues with the CRTC and how our government constrains media consumption (Tivo, Direc, Hulu, Netflix, etc…) these are services that Canadians should be clamouring for and our regulators are making it very difficult for us to consume. However, cross platform connectedness for the consumer from the purchase of an in-home NAS (network attached storage) device or other in the cloud solutions will start to work its way into services we consume allowing us to consume media (music, tv, movies) from our phone, our TV, or our computer with little or no hiccups. This will be a game changer for the carrier that can bring this bundle of interconnected services to our doorsteps with more thought than a simple price discount for bundling services accross their quadruple play.
Not being a Telus employee I would still agree that the future is friendly and I look forward to all the new ways of connecting and interacting that phones will start to offer.
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I might switch to Telus for the Droid but I am not sure.
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Wow telus, that sounds like my 2007! way to be 3 years behind. Its a thought provoking list
lemme add a few of what I think will some trends in 2010:
in 2010 people will expect more then just snake-like games on their phones. Perhaps some sort of one player pong game…
Phones with external antennas will no longer be fashionable
The iphone might actually gain some popularity
People will use their phones more while driving, so its important to provide them lots of feature rich applications related to driving activities
Ringtones will be dynamic and contextual to the type of information being recieved. For example an SMS often called a Text might have a different ring, then a phone call!
Sites like youtube will become popular, possibly even taking some market share from traditional television
Canadians will realized how much they benefit from contracts with us they will fly to 4 and 5 year contracts.
Canadians will also enjoy our new cellular home mortgage package. This new package will combine you cell bill with you house mortgage, allowing you to leverage the money invested in your house to pay off your cell phone bill.
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John…….. Well said.
Yes the big 3 charge a bit more than europe, and the states. But all networks across the board are only one step away from lte, and please correct me if I wrong but that is second best only to japan on the planet. (Seems hockey isn’t the only thing we are good at) And let’s see is their just a slight differance in population????
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All this and we might be using iTablets starting in 2010.
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@Pederson: You are a fool. Your comment shows why you aren’t working at big telco firms. There’s obviously more for David to say but for the average person, this is enough. They only get bombarded by every vendor/OEM on a daily basis telling them about tech trends… don’t be so simplistic.
As for that Geist clip, that proves nothing. iPhone is now carried by the big 3. That’s a lot more than the monopoly AT&T has down south. I’m all for foreign restriction changes, but I also believe in fairness. You can’t let one company bend the rules just to spur competition. Allow everyone to play on the same playing field, but the government is not allowing that.
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O]LMAO @ AZendel – Best comment ever!!
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