Asides

Google swallows AdMob for $750 million

We’ve been following AdMob for quite a while. They developed probably one of the world best mobile advertising platforms and now have over 15,000 publishers on board.

We got an e-mail this morning that stated the following:
“Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our publishers.

AdMob’s people, products and tools will continue to work to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns.

After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our developer and publisher partners by:

- Building even more powerful technology and tools to monetize mobile traffic.
- Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.
- Improving the already high level of service and support we deliver to our publishers.

Read more here at AdMob