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WIND Mobile commercials target current carrier fees

By on October 9, 2009 at 10:34pm in Mobile News, Various News, WIND Mobile

As we wait patiently for the CRTC to give Globalive the green light to officially launch their WIND Mobile… it seems they are living the words from our interview a couple weeks ago with Chairman Tony Lacavera: “We are absolutely undeterred and moving ahead”.

A new campaign has found it’s way online that’s directly aimed at the current carriers, specifically their fees. Three videos titled “Hot Dog Fees”, “Sidewalk Toll” and “Bike Lock” gives a bit more insight into how they might be making the “customer billing experience” simple and hassle free.

The description for each video gives further insight also:

Hot Dog Fees: “You wouldn’t pay extra fees on a hot dog. Why pay them on your wireless bill? No extra fees.”

Sidewalk Toll: “You wouldn’t pay for something that should be free. So why do you pay activation fees and other stupid charges? No made up fees.”

Bike Lock:“You wouldn’t want your bike locked up for three years. So why get locked into a wireless contract? Don’t get locked in.”

They are all pretty hilarious videos… check them out here:

Related posts:

  1. SearsConnect Wireless (now with CityFone) is offering no activation fees, no monthly system access fees or 911 fees on the Nokia 2760, 6085 and MotoRAZR. Link to the promo.
  2. Rogers Wireless potential class action lawsuit for 911 fees
  3. Update: Bell and Twitter “No Extra Fees”
  4. WIND Mobile on Rogers possibly delaying new carrier launches: “extremely distasteful and disappointing”

Discussion

18 comments for “WIND Mobile commercials target current carrier fees”

  1. Brilliant!

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    Posted by Rich | October 9, 2009, 10:49 pm
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  2. Hot dog ad is classic. Great job.

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    Posted by joe | October 9, 2009, 11:38 pm
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  3. Hilarious! Keep it coming WIND, Canadians have waited to long for some actual service in Canada.

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    Posted by Scott | October 9, 2009, 11:55 pm
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  4. Hot dog one is amazing lol! They speak the truth…too bad they will not be here in Quebec. We are so lucky to get Videotron lol :(

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    Posted by Sam A | October 10, 2009, 12:00 am
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  5. ahhahaa
    awesome!

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    Posted by Kyle | October 10, 2009, 1:43 am
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  6. brutal… those commercials are weak, except for the bike lock one is kinda funny… accent on hot dog man is offensive, too much of a stereotype…

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    Posted by Dave | October 10, 2009, 2:10 am
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    • You’ve obviously never bought a hotdog from a street vendor on Front Street in Toronto (where this video was filmed by the looks of it). It’s pretty much dead on.

      Great job Wind, and all very valid. Let’s get these on TV!

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      Posted by Randy | October 10, 2009, 3:36 pm

    • People with accents aren’t allowed to get acting jobs? 1/2 the people in Canada speaks with some sort of accent, even a few of our Prime Ministers.

      Like or Dislike: Thumb up 1 Thumb down 0

      Posted by joe | October 11, 2009, 4:10 am

    • Uh, dude. (the guy who made the comment about the accent being offensive) Get a life or shut up or something! Holy hell! I mean how in hell is that offensive?! I have a french accent and I wouldn’t take offense to anything like that! I don’t understand why people like you feel the need to ruin everyone els’ fun! Go crawl into a hole and keep your dumb comments to yourself! People like you are my biggest pet peeve! You don’t like it? Fine but come up with a real reason why you don’t like it or again, SHUT UP!

      I thought they were all brilliant =)

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      Posted by Mike | October 11, 2009, 6:44 pm

  7. These commercials are good! They need to hit TV as soon as the CRTC clears them.

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    Posted by Denis M. | October 10, 2009, 2:48 am
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  8. lol

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    Posted by Alman | October 10, 2009, 6:48 am
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  9. Is WIND ever coming to Quebec?!?

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    Posted by Patrick | October 10, 2009, 11:33 am
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    • Not unless its via some roaming agreement with Videotron, because the spectrum they own everywere else in Canada is owned by Videotron in Quebec.

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      Posted by Denis M. | October 11, 2009, 1:30 am

  10. Wind come to Alberta!

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    Posted by Allana | October 10, 2009, 2:30 pm
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  11. Any word on any updates from Videotron? Sounds like they’re doing nothing ….

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    Posted by DJM | October 11, 2009, 9:44 am
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  12. The hot dog one had me rolling on the floor, especially the last comments: If I told them how much it costs up front I wouldn’t have any customers!

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    Posted by toyandme | October 11, 2009, 11:28 am
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  13. These ads are good. It’s so refreshing and not too conservative like the big 3 carriers. I love it.

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    Posted by Tyler | October 11, 2009, 2:47 pm
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  14. Pricing is a big issue. But a reliable network is what would win big spenders from Rogers. I hope Wind’s network is reliable !

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    Posted by Core | October 13, 2009, 11:37 pm
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