One of the greatest books I have ever read was called “The experience economy”. It basically gave insight into how to create the best customer experience as possible. With the Canadian wireless market changing daily, and more so in a couple months there has been a report earlier in the week that showed an estimated 8 million customers will be with one of the new wireless carriers (WIND, DAVE Public or Videotron) by 2014.
I had a conversation yesterday with Dave Dobbin, CEO of DAVE Wireless (I’ll be posting later today) and he said it’s not only about price and customers want more flexibility. Chairman of Globalive (parent company for WIND) also stated today that “price isn’t the only indicator of customer satisfaction. Phone choice, customer service, and contract length are all part of the ‘intangible’ aspects of wireless where Canadians are demanding change.”
So what are your thoughts on wireless in Canada? Are you looking for a change in price, contract length or service?
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This is so true. The big 3 pretty much fail on all fronts, no wonder they are running scared. They recognize that these new guys coming in know what customers want, while for the incumbents its hard to change public opinion after shafting them for so long. I can’t wait to see how this pans out.
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Price and Customer Service are definitely area where the big 3 are lacking but I can’t understand why every Canadian is forced to sign a 3 year contract in order to get a decent price for a new phone. That’s a deal-breaker for me. That’s why I use pay-as-you go.
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There are a few things that need to change… ridiculous domestic data prices are one; astoundingly high US roaming prices another (voice and data); and we need to eliminate forever the concept of ” canadian long distance” from the mobile vocabulary.
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Almost forgot — maximum contract length 18 months, and carriers must be forced to unlock phones at the end of a contract (in Europe I believe they must do this after 6 months!)
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… and while I’m ranting I should point to the lackluster lineup of high end phones offered by carriers in this country…
/end rant
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I’m actually waiting for change on all fronts. I’m awaiting better customer service (though, to be honest, Telus hasn’t given me some of the horror stories I’ve heard of before… Bell hasn’t been too horrific either but I understand folks have had their problems), and I’m most definitely awaiting better pricing on ~everything~. I’ll be honest in saying I could care less about the unlocking of devices because for me, at least a little bit of the reason I would be changing services is due to a device issue or the desire for something not offered by my carrier.
I doubt device sellection will change for two particular reasons. One, we’re in North America, our bands are different from the rest of the world, forcing us to wait for device manufacturers to bother to create devices to work on our bands. Two, there’s only one GSM carrier currently (yes that is changing), and manufacturers sometimes just don’t bother to make the same sweet device for CDMA. But even then, as long as Blackberry keeps trying to cover all the Canadian carriers, I’m happy with devices.
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Having worked for all the wireless Carriers except for Telus. I can let you know that the majority of people are looking for lower prices and all want $0 phones. The 3 yr contract continues because we don’t have many options for competition. Canada is a big place and they require service in all locations at all times which equates to expensive plans because towers and regular maintenance isn’t cheap. Upgrades to networks are also expensive so they need to pay for the hardware. In Europe it is true that you can get a $1,200 phone for say 20-50 pounds with a maximum contract of 18 months because look at the size of the countries they are covering and how much competition they have. The thing us Canadians have to remember is that we live in one of the largest countries and yet we expect to have service no matter where we are in the country with our mobile, for that to happen we need to put up towers and maintain them.
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