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TELUS launching cellphone insurance called “Device Protection Plan” September 10th?

cracked-cellphoneFresh off the CWTA announcing a new “Code of Conduct” for our wireless carriers, news comes today that TELUS will be launching a new service called “Device Protection Plan” on September 10th.

It’s basically cellphone insurance that will cost $7 per month (similar to when Bell announced their Insurance back in October) and from what we hear it’s for new activations only. The manufacturers usually have a 1-year warranty and this new service will cover almost all the scenarios that a manufacturer’s warranty doesn’t, such as: Loss, theft, damage (including water damage) and normal wear and tear and out of warranty repairs.

We’ve been informed that the “goal of Telus’ new Device Protection Plan is to ensure minimal interruption, inconvenience and out-of-pocket costs to our clients when their device is deemed an out of warranty issue or beyond economical repair. A replacement device will be shipped to the client within 2 business days, ready for over-the-air activation.

Replacement Fee: The Replacement Fee is determined by the phone tier of the clients’ device model. The 3 Replacement Fees are: $40, $80, $150 to be paid at claim. Business and Corporate Clients charged Replacement Fee on invoice. Consumer Clients charged Replacement Fee via Credit Card. These clients are not charged $25 for a swap fee.”

We’ll have more info soon… but it looks like the Future is getting a bit more friendly!

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  • Discussion

    9 comments for “TELUS launching cellphone insurance called “Device Protection Plan” September 10th?”

    1. Sounds all well and good but still a cash grab & kind of a ripoff Wen you consiter paying $7 a month “just incase” for who knows how long Then pay $150 Replacement Fee for Damaged or lost claims…
      Thats wack! i’d just put $7 a month in Jar or my savings account Over that..lol

      Reply

      Posted by criminalogic | September 2, 2009, 10:26 pm
    2. Not to mention they’ll stick you with a practically worthless Referbished unit when they do replace your handset..
      unless you have a high end device this really seems good but not near good enuff….
      I think No fee’s should be charged but rather limmit your included claims & blacklist ESN/IMEI’s to inshure valid claims ((witch im shure they will anyway))

      Reply

      Posted by criminalogic | September 2, 2009, 10:34 pm
    3. $7/month = $84/year = $252/3-year-contract…and yet you’ll STILL have to pay a “Replacement Fee” of up to $150? I don’t see the benefit to anyone or anything except Telus’ pockets…and the government’s tax coffers as that $7 is actually $7.91 in Ontario (13% tax) so the $252/3-year-contract actually = $284.76!!!
      Or am I missing something?

      Reply

      Posted by Dan | September 2, 2009, 11:18 pm
    4. I would assume the “Replacement Fee” is to deter people from purposely destroying their phones so they can get a replacement, but it really sucks for the people who have legitimately lost or accidentally broken their phone. Seems like a lot of money to spend “just in case” something happens to your phone.

      Reply

      Posted by Keith | September 3, 2009, 8:05 am
    5. at $84 a year and a replacement fee of up to $150, that’s still cheaper than buying a smartphone at full price after you’ve lost it or broken it (think about the $500-700 cost for a new phone). People forget the Canadian carriers subsidize the phones we buy making them appear cheaper than they actually are. If you have ever lost or broken your phone, I’m sure you’ll realize this is a valuable service, especially considering how attached we are to our phones these days.

      Reply

      Posted by Panda Bear | September 3, 2009, 8:17 am
    6. People also forget that the Big 3 Canadian carriers subsidize phones on ridiculous 3 year contracts.

      Reply

      Posted by louc | September 3, 2009, 11:36 am
    7. Panda Bear – ya it is more expensive to go out and buy a smartphone at full price of $500-700 BUT not by much! Assuming the $7/month is taxed towards the end of the contract you’re looking at having spent around $250 on this plan + $150 “Replacement Fee” (let’s assume no tax on that fee) you’re at $400 and for a refurb anyway…makes that $500-700 for a brand new phone immediately (no 2 day waiting period!) look just fine imho!!!

      Reply

      Posted by Dan | September 3, 2009, 1:45 pm
    8. But what if you break your phone a few months into your contract? I’d say $150 plus a few months of $7 bills will be worth it for me! Anyway, I’m sure not everyone is gonna buy this thing, but I also the type of person who would drive with car insurance even if it wasn’t mandatory. I’ve lost too many phones and damaged too many over the years to know the pains/costs of getting replacements.

      Reply

      Posted by Panda Bear | September 3, 2009, 8:37 pm
    9. Ever since my first cellphone in 1998, I’ve owned 10 phones from $100 with contract to $800 no contract. So far only replaced one due to losing the phone 3 months after buying it, reimbursed by VISA’s insurance.

      Already paying ridiculous $7/month for CID (which is standard everywhere else in the world), no way I’m paying more for such insurance which is only useful (or worth it) in the first year, and is already covered for free as long as paying the amount in full with VISA.

      Reply

      Posted by Monkii | September 5, 2009, 9:33 pm

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