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Rogers pays Apple $780 each for the 32GB iPhone 3G S

By on June 19, 2009 at 1:24pm in Asides, Mobile News, Rogers Wireless News

iphoen-3GSJust looking over the fine print from yesterday that shows all the pricing Rogers / Fido is offering us Canadians when it comes to buying an iPhone.

If I am reading between the lines correctly it shows the price that Rogers pays for Apple for the rights for each iPhone. This being only $19 less that they sell it to their dealers:

“For customers who don’t qualify for these extra savings, we are pleased to offer Rogers Wireless customers the iPhone at our cost on rogers.com. This cost – $580 for the iPhone 3G, $680 for the iPhone 3G S 16GB and $780 for the iPhone 3G S 32GB – represents the price we pay for the device plus a nominal fee for the SIM card. Customers can access these devices at retail locations for just $19 more for the three devices.”

With this said, it’s understood that they really make their money from Voice and Data over the length of the customer contract. Share your thoughts in our forum here

Related posts:

  1. Rogers & Fido Apple iPhone 3G S launch info!
  2. Rogers responds to Apple iPhone 3G backlash
  3. Apple confirms Rogers & Fido iPhone 3G S no-contact pricing
  4. Rogers and Fido: Apple iPhone 3G now available!

Discussion

One comment for “Rogers pays Apple $780 each for the 32GB iPhone 3G S”

  1. "$780" includes the "Nominal Fee" for the Sim Card which is usually at least $50. It also takes into account all other fees "Associated" with bringing in the iphone ready to be distributed at the point of sale.

    Apple makes a killing off each iPhone, yes, but not quite $780 per each iphone.

    Otherwise that would mean Apple brought in about 1 Billion dollars in just a 2 DAY Weekend!

    So considering the nearly 25 million iphones sold to date, that means Apple would have brought in approximately 19 BILLION dollars on just 1 phone. The iPhone. And that wouldn't include the huge revenue from The App Store.

    Numbers are off though. Sorry.

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Socius | July 4, 2009, 9:34 pm
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