Fido redesigns brand with friendly “in-your-face” yellow

Kate O'Brien

November 4, 2008 6:27 am

It’s just before 5:00am on Tuesday and we thought we shall take a look at Fido and see how the new brand is coming along. They’ve been updating the site for the past couple hours and this is the second time this year that they’ve experienced a full redesign… but now they have a brand new spanking logo with a bright yellow colour to keep us awake and alert. The website still looks to be a work in progress as some of the phones are missing and plans are not listed yet.

We hear the plans will include the following: $15/month plan gets you 50 minutes, 50 text messages in Canada. $20/month plan gets you 50 minutes, 50 text messages in Canada, unlimited evening & weekends. $25/month plan gets you 100 minutes, unlimited text messages in Canada, unlimited evening & weekends. $35/month plan gets you 250 minutes, unlimited text messages in Canada, unlimited evening & weekends. $50/month plan gets you 600 minutes, unlimited text messages in Canada, unlimited evening & weekends. $70/month plan gets you 2000 minutes, unlimited text messages in Canada, unlimited evening & weekends. **overage rate: $0.35/minute,  *billed by the second, *$10/month unlimited incoming calls
*existing plans will be grandfathered,  *no System Access Fee (SAF), *no 911 fee

8:00 now and the the official press release just went out and can be found here.  Fido aims to give wireless customers ‘low prices a good home….a suite of high-value low-price plans and an exclusive customer ‘owner’s guarantee’. The new Fido brings more simplicity and predictability to Canadians’ monthly wireless costs while offering low prices, market-leading customer care, and preferred capabilities for consumers to master their wireless destiny. Fido’s exclusive ‘owner’s guarantee’ provides wireless customers the services they want to control their monthly wireless bills. This includes low prices, usage alerts, easy price plan switching, and the choice to have no term contract, along with the industry-leading benefits of FidoRewards.”

Hover above the images below and see how the step-by-step process of the brand in re-design mode: