We were watching the season premier of Heroes and found ourselves staring at RIM TV commercial promoting the BlackBerry Bold. Even though the quality is not the best you can get a flavour of how RIM is sticking to the branding of the Bold: “Connect to everything you love in life, in a Bold new way. Introducing the BlackBerry Bold. As beautiful as it is powerful”… and ends with the tagline “Life on BlackBerry Bold”.
Sounds like they even made room for the exclusive music by Stewart Copeland. Check it out here: